Senior Marketing Director
3 days ago
At CyberCoders, we are seeking a highly skilled and experienced Senior Vice President of Marketing to lead our marketing efforts and drive business growth.
Key Responsibilities:- Develop and execute innovative marketing strategies to achieve business objectives
- Lead the marketing team in executing campaigns across various channels
- Conduct market research to identify trends, opportunities, and competitive landscape
- Oversee digital marketing efforts to enhance online presence and engagement
- Analyze market competition and adjust strategies to maintain a competitive edge
- Manage social media marketing initiatives to build community and brand loyalty
- Drive lead generation activities to support sales objectives
- Ensure brand management aligns with company identity and values
- Oversee content creation that resonates with target audiences and enhances brand storytelling
- Manage marketing budgets and ensure cost-effectiveness in campaigns
- Collaborate with vendors and partners to optimize marketing efforts
- Analyze performance metrics to evaluate the success of marketing initiatives and strategies
- Contribute to strategic planning processes to align marketing with overall business goals
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
- 10+ years of experience in marketing leadership roles, prior Financial Services experience highly preferred
- Proven track record in developing and executing successful marketing strategies
- Strong knowledge of digital marketing, social media, and content creation
- Experience in market research and competition analysis
- Excellent budgeting and financial management skills
- Ability to lead and motivate a diverse team
- Strong analytical skills with a focus on performance analysis
- Experience in financial services or related industries is a plus
- Strategic thinker with strong organizational and project management skills
- Exceptional communication and interpersonal skills
- Highly Competitive Compensation Package ($200-260k DOE + Bonus)
- Medical, Dental, Vision Healthcare
- ESPP Program
- 401k Matching
- Life Insurance
- Sick Pay, PTO, Holidays
- Fitness Reimbursement
Applicants must be authorized to work in the U.S.
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