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Public Relations Coordinator
2 months ago
Job Title: Social Media Manager
Job Summary:
The Social Media Manager will play a critical role in elevating the educator profession by spotlighting best practices in the field and sharing compelling stories that showcase the power of public education. The successful candidate will design and implement social and digital media strategies that educate and engage Coloradans around the department's strategic priorities.
Key Responsibilities:
- Develop and implement the department's social media strategy and content plan inclusive of targeted strategies based on audience and/or platform
- Work collaboratively within the organization to develop and implement program- and/or initiative aligned social media campaigns
- Monitor, analyze, and report out on relevant data to assess the effectiveness of strategies and campaigns and drive continuous improvement
- Create, write, and edit print and visual content for the department's social media channels and manage content scheduling
- Collaborate with district-level communicators and CDE staff to proactively identify internal and external opportunities for story-telling inclusive of in-field on-site photography and videography
- Identify and implement effective strategies and tactics to increase both user engagement and audience size on each of the department's social media platforms
- Write and edit content for the department's digital communications including internal- and external facing newsletters and the website
- Provide strategic communications planning support and guidance to department colleagues and teams on effective strategies based on message and target audience
Requirements:
- Bachelor's degree in communications, public relations, marketing, or other related liberal arts field, or related experience (AS listed BELOW) substituted for EDUCATION
- Minimum of four years of progressively responsible experience in communications, public relations, and/or marketing, demonstrating increased roles and responsibilities
Preferred Qualifications:
- Demonstrated success in leveraging social media to increase awareness and engage the public
- Exceptional writing skills with strong attention to detail
- Proven experience cultivating messaging to different audiences
- Experience developing successful public relations/communications strategies