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Customer Acquisition Manager

2 months ago

San Diego, California, United States Road Runner Sports Full time
{"title": "Customer Acquisition Manager", "description": "About the Role

Road Runner Sports is seeking a highly skilled Customer Acquisition Manager to drive innovative paid advertising strategies that fuel customer growth and revenue across web and retail channels.

This is a dynamic role that requires a strong understanding of performance marketing, digital channels, and data-driven decision making.

Key Responsibilities
  • Develop and execute paid advertising strategies to drive new customer acquisition and revenue growth.
  • Manage key agency relationships and oversee the execution of COOP marketing initiatives.
  • Develop and maintain KPIs and reporting to measure program effectiveness and provide actionable insights.
  • Act as the point of contact for key agencies and ensure they are informed of objectives, ROAS goals, priorities, timelines, content updates, and budget parameters.
  • Stay up-to-date with industry trends and best practices in paid media and digital marketing.
Requirements
  • Bachelor's degree in marketing or business administration.
  • Multi-channel retailer experience preferred.
  • Proven success in creating attribution models that align with company goals and objectives.
  • Strong understanding of Google Analytics and Ads platform, Impact, and Facebook Ads Manager.
  • Ability to manage budgets efficiently and ensure ROAS goals are met.
  • Experience managing digital marketing expense reports, accruals, and vendor payments.
  • Excellent communication and project management skills.
What We Offer
  • Competitive salary and benefits package.
  • Discounts on all the latest gear and footwear.
  • Free running and walking events.
", "lang_code": "en-US"}