Brand Marketing Lead

2 weeks ago

Hacienda Heights, California, United States Jobot Full time
Are you enthusiastic about influencing the future of beauty? Become a key player in a pioneering organization that's transforming the nail sector with state-of-the-art technology. This position is hosted by: Jobot
A brief overview of our company: We are an innovative beauty enterprise that is changing the nail industry through our advanced Gel X technology. Our dedication to excellence, creativity, and inclusivity empowers individuals to showcase their distinct styles. We cultivate a collaborative atmosphere where innovation flourishes and team members are appreciated. Why consider this opportunity?
  • Spearhead innovative marketing strategies in a rapidly expanding sector.
  • Collaborate with diverse teams to enhance brand visibility and growth.
  • Excel in a dynamic, creative setting that prioritizes diversity and innovation.
  • Access opportunities for professional advancement and skill development.
  • Oversee and optimize marketing budgets to enhance ROI.
  • Contribute to a team that values your insights and encourages creative thinking.
  • Experience a supportive workplace that emphasizes work-life balance and employee wellness.
Role Overview As the Brand Marketing Lead, you will direct and implement marketing strategies that enhance brand visibility and drive sales. Working closely with various teams, you will create innovative campaigns, manage budgets, and analyze performance metrics to maximize ROI. Additionally, you will keep an eye on industry trends, pinpoint growth opportunities, and manage vendor partnerships to ensure effective project execution.
This position requires a strategic mindset with robust analytical and communication abilities. You will thrive in a fast-paced environment, staying ahead of industry trends, including social media and paid advertising strategies, to significantly influence our brand's success. Responsibilities
  • Develop and implement marketing strategies
  • Work with teams to align marketing with business objectives
  • Create and execute innovative campaigns
  • Manage budgets and enhance ROI
  • Analyze competitors and industry trends
  • Oversee vendor partnerships
  • Monitor and report on marketing performance
  • Manage content across various channels, including social media
  • Plan and execute brand launches and promotional events
  • Oversee experiential marketing initiatives and event budgets
Qualifications
  • 4-6 years of experience in brand marketing
  • Bachelor's degree in marketing or a related discipline
  • Strong organizational and project management capabilities
  • Demonstrated success in marketing strategies and social media initiatives
  • Exceptional communication, analytical, and strategic thinking skills
  • Ability to thrive in a fast-paced environment
  • Proficiency in Microsoft Office and Google Workspace
  • Strong collaboration and relationship-building skills
  • Ability to prioritize and execute tasks with urgency

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