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Brand Marketing Lead

2 months ago

Hacienda Heights, California, United States Applied Lacquer Industries Inc Full time
Job Overview

Applied Lacquer Industries Inc. is a forward-thinking beauty enterprise recognized for transforming the nail care sector with our innovative Gel X technology. We are dedicated to delivering premium products that enable individuals to showcase their distinct styles. Our workforce is committed to excellence, creativity, and nurturing a collaborative environment that celebrates diversity.

Position Summary:

As the Marketing Manager at Applied Lacquer Industries Inc., you will be instrumental in crafting and implementing our marketing strategies. You will work closely with various teams to ensure that our marketing initiatives are in sync with our business goals, enhancing brand awareness and driving sales for our offerings.

Your key responsibilities will encompass:

  • Designing and executing creative marketing campaigns
  • Overseeing the marketing budget and evaluating performance metrics
  • Identifying industry trends and growth prospects
  • Managing relationships with external partners and agencies

This role demands a strategic mindset coupled with strong analytical capabilities, exceptional communication skills, and a proven history in brand marketing. You should excel in a dynamic environment, be flexible to change, and possess a keen interest in the latest industry trends, including social media and advertising strategies.

Key Responsibilities:

  • Develop and implement marketing strategies and campaigns
  • Collaborate with teams to ensure alignment with business objectives
  • Generate innovative concepts for marketing materials
  • Enhance brand visibility and drive sales through effective marketing
  • Monitor competitors and pinpoint growth opportunities
  • Prepare comprehensive reports on marketing performance
  • Manage vendor and agency relationships
  • Stay informed on industry trends and developments
  • Coordinate seasonal marketing initiatives
  • Oversee content management across various marketing channels
  • Formulate launch strategies for new products and promotions
  • Manage experiential marketing events
  • Collaborate with internal and external marketing teams
  • Oversee event budgets and provide performance recaps
  • Promote Applied Lacquer Industries Inc. within the industry

Qualifications:

  • 4-6 years of experience in brand marketing
  • Bachelor's degree in marketing or a related discipline
  • Strong organizational and project management skills
  • Demonstrated success in developing marketing plans and social media strategies
  • Excellent written and verbal communication skills
  • Strong analytical and strategic thinking abilities
  • Ability to thrive in a fast-paced, evolving environment
  • Proficiency in Microsoft Office and Google Workspace
  • Strong relationship-building and collaboration skills
  • Ability to prioritize tasks and execute with urgency

Salary Range: $130k-$140k

Equal Opportunity Employer Statement:

Applied Lacquer Industries Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.