Marketing Coordinator

2 weeks ago


Sandusky, Ohio, United States Brumbaugh Law Firm Full time
Position Overview:

We are looking for a dedicated and enthusiastic Marketing Coordinator to support the marketing strategies of Brumbaugh Law Firm. The ideal candidate will possess strong interpersonal skills and a collaborative spirit, essential for effectively promoting our legal services.


Key Responsibilities:
  • Manage the firm's website, mailing lists, analytics, and SEO to ensure up-to-date content.
  • Assist the marketing team in executing advertising, digital, and communication strategies.
  • Maintain and engage with our social media platforms, crafting messages that resonate with our audience.
  • Create compelling content for social media, websites, blogs, and other marketing materials.
  • Analyze and report monthly metrics on website and social media performance, providing insights for improvement.

Analytics and Reporting:

Utilize data analytics to evaluate marketing effectiveness and deliver regular performance reports to the firm's partners.


Brand Management:

Safeguard and manage the law firm's brand identity, ensuring consistent messaging across all marketing channels.


Digital Marketing Initiatives:

Oversee the firm's digital marketing efforts, including online listings and professional directories.


Content Creation:

Collaborate on producing informative content such as articles, blog posts, and case studies to showcase the firm's expertise.


Project Coordination:

Develop and maintain project timelines, tracking milestones for various marketing campaigns.


Client Engagement:

Implement marketing strategies focused on client retention and referrals.


Print Marketing:

Oversee the production of print materials, including advertisements and brochures.


Performance Tracking:

Utilize tracking tools to measure the success of marketing channels and provide clear reporting on ROI.


Technology Management:

Assist in optimizing the use of CRM software and other marketing technologies.


Qualifications:
  • Minimum of 2 years of experience in a marketing role.
  • Bachelor's degree in Marketing or a related field.
  • Strong communication and project management skills.
  • Familiarity with social media platforms and CRM systems.
  • Proficient in Microsoft Office Suite, especially Excel.
  • Creative thinker with a passion for legal marketing trends.

Compensation:

$20 - $25 hourly


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