Marketing Coordinator
2 weeks ago
We are looking for a dedicated and enthusiastic Marketing Coordinator to support the marketing strategies of Brumbaugh Law Firm. The ideal candidate will possess strong interpersonal skills and a collaborative spirit, essential for effectively promoting our legal services.
Key Responsibilities:
- Manage the firm's website, mailing lists, analytics, and SEO to ensure up-to-date content.
- Assist the marketing team in executing advertising, digital, and communication strategies.
- Maintain and engage with our social media platforms, crafting messages that resonate with our audience.
- Create compelling content for social media, websites, blogs, and other marketing materials.
- Analyze and report monthly metrics on website and social media performance, providing insights for improvement.
Analytics and Reporting:
Utilize data analytics to evaluate marketing effectiveness and deliver regular performance reports to the firm's partners.
Brand Management:
Safeguard and manage the law firm's brand identity, ensuring consistent messaging across all marketing channels.
Digital Marketing Initiatives:
Oversee the firm's digital marketing efforts, including online listings and professional directories.
Content Creation:
Collaborate on producing informative content such as articles, blog posts, and case studies to showcase the firm's expertise.
Project Coordination:
Develop and maintain project timelines, tracking milestones for various marketing campaigns.
Client Engagement:
Implement marketing strategies focused on client retention and referrals.
Print Marketing:
Oversee the production of print materials, including advertisements and brochures.
Performance Tracking:
Utilize tracking tools to measure the success of marketing channels and provide clear reporting on ROI.
Technology Management:
Assist in optimizing the use of CRM software and other marketing technologies.
Qualifications:
- Minimum of 2 years of experience in a marketing role.
- Bachelor's degree in Marketing or a related field.
- Strong communication and project management skills.
- Familiarity with social media platforms and CRM systems.
- Proficient in Microsoft Office Suite, especially Excel.
- Creative thinker with a passion for legal marketing trends.
Compensation:
$20 - $25 hourly
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