Marketing Specialist

2 weeks ago

Sandusky, Ohio, United States Brumbaugh Law Firm Full time

Brumbaugh Law Firm is looking for a dedicated and proactive Marketing Coordinator to support our marketing initiatives. The ideal candidate will possess strong interpersonal skills that reflect a positive, collaborative, and professional demeanor essential for promoting our firm.

As a Marketing Coordinator, your role will encompass the development and execution of strategic marketing plans aimed at enhancing the firm's brand visibility, attracting prospective clients, and bolstering business development efforts.

Key Responsibilities
  • Analytics and Reporting: Utilize data analytics to assess the success of marketing strategies and provide regular updates to partners regarding key performance indicators (KPIs).
  • Brand Management: Safeguard and manage the law firm's brand identity, ensuring consistent messaging and visual representation across all marketing materials.
  • Digital Marketing Oversight: Supervise the firm's digital marketing strategies and initiatives.
  • Online Presence Management: Monitor and enhance the firm's visibility on Google My Business and other professional directories.
  • Content Creation: Collaborate in producing engaging and informative content, including articles, blog posts, and case studies, to establish the firm's expertise.
  • Project Management: Create and maintain project timelines, track milestones for various campaigns, and assist in executing marketing projects.
  • Client Engagement: Develop and implement marketing strategies focused on client relationships to improve retention and encourage referrals.
  • Print Marketing: Oversee the production of print marketing materials, including advertisements and brochures.
  • Performance Tracking: Employ tracking tools to measure the effectiveness of each marketing channel and generate reports to communicate results to firm leadership.
  • Technology Management: Assist in optimizing the use of CRM software and other marketing technologies.
  • Website and Social Media Management: Ensure the firm's website and social media platforms are regularly updated with relevant content and analytics.
  • Monthly Reporting: Compile and present monthly statistics on website and social media performance, suggesting optimization strategies.
Qualifications
  • Strong proficiency in various marketing strategies and channels.
  • Experience with marketing management technologies, including CRMs.
  • Proficient in Microsoft Office Suite, particularly Excel and PowerPoint.
  • Creative thinking to develop innovative marketing strategies.
  • Passionate about staying informed on industry trends in legal marketing.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively.
  • Minimum of 2 years of experience in a marketing role.
  • Bachelor's degree in Marketing or a related field.
  • Strong project management skills and attention to detail.
  • Familiarity with social media platforms and public relations.

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