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Marketing Coordinator

2 months ago

Sandusky, Ohio, United States Brumbaugh Law Firm Full time

Brumbaugh Law Firm is in search of a dedicated and proactive Marketing Coordinator to support our marketing endeavors. The ideal candidate will possess exceptional interpersonal skills, characterized by positivity, collaboration, compassion, and professionalism, which are crucial for effectively promoting our firm.

As the Marketing Coordinator, your primary responsibilities will include:

  • Data Analysis and Reporting: Leverage data analytics to assess the impact of marketing strategies and provide regular updates to the firm's leadership on key performance indicators (KPIs).
  • Brand Management: Uphold and protect the firm's brand identity, ensuring consistent messaging and visual representation across all marketing channels.
  • Digital Marketing Oversight: Direct the firm's digital marketing initiatives to enhance online presence.
  • Online Presence Management: Monitor and optimize the firm's visibility on various professional directories.
  • Content Development: Collaborate with team members to produce engaging and informative content, including articles, blog posts, and case studies, to showcase the firm's expertise.
  • Project Coordination: Create and manage project timelines, track progress on marketing campaigns, and assist in executing various marketing initiatives.
  • Client Engagement Strategies: Formulate and implement marketing strategies focused on client retention and referrals.
  • Print Marketing Management: Supervise the firm's print marketing activities, including advertisements and promotional materials.
  • Performance Tracking: Utilize tracking tools to measure the effectiveness of each marketing channel, generating reports and dashboards to communicate results to leadership.
  • Technology Management: Assist in optimizing the use of the firm's CRM and other marketing technologies.

Additional responsibilities include:

  • Overseeing website content and ensuring regular updates.
  • Supporting marketing staff in achieving objectives through effective advertising and communication strategies.
  • Maintaining social media platforms and engaging with the audience.
  • Producing written content for various marketing channels.
  • Reporting on website and social media metrics and suggesting improvements.

Qualifications:

  • Proficient in diverse marketing strategies and channels.
  • Experience with marketing management tools, including CRMs.
  • Strong skills in Microsoft Office Suite, particularly Excel and PowerPoint.
  • Creative mindset with innovative approaches to legal marketing.
  • Passionate about staying updated with industry trends.
  • Excellent communication and relationship-building skills.
  • Minimum of 2 years of experience in a relevant marketing role.
  • Bachelor's degree in Marketing or a related field.