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Content Marketing Specialist

2 months ago

Orleans, Indiana, United States SBS CyberSecurity Full time
About the Role

We are seeking a highly skilled Content Strategist to join our Marketing team at SBS CyberSecurity, LLC. As a Content Strategist, you will be responsible for developing and implementing a comprehensive content strategy to enhance our brand presence, engage our target audience, and drive business goals.

Key Responsibilities
  • Create and execute a holistic content strategy that aligns with the company's goals and brand voice.
  • Identify target audience segments and tailor content to meet their needs and preferences.
  • Collaborate with cross-functional teams to integrate content strategies across all marketing channels.
  • Oversee the creation, curation, and distribution of high-quality content across various platforms, including blogs, websites, email, podcasts, webinars, and video.
  • Develop and manage a content calendar to ensure timely and consistent content delivery.
  • Collaborate with a team of writers, designers, and external agencies to produce compelling content.
  • Implement SEO best practices to optimize content for search engines and improve organic reach.
  • Monitor and analyze content performance using analytics tools, providing regular reports and actionable insights.
  • Continuously refine and optimize content based on performance data and industry trends.
  • Craft and maintain a consistent brand narrative across all content pieces.
  • Develop engaging content that resonates with our audience and reinforces our brand values.
  • Ensure all content aligns with the company's tone, style, and messaging guidelines.
  • Foster a strong connection with our audience through interactive and engaging content.
  • Utilize various channels and formats to build and nurture relationships with followers and customers.
  • Encourage user-generated content and community participation.
  • Develop and execute content distribution plans to maximize reach and impact.
  • Leverage various channels and formats to distribute content effectively.
  • Experiment with new content formats and distribution methods to stay ahead of industry trends.
  • Actively seek out fresh media channels to boost the company's visibility.
Requirements
  • Bachelor's degree in marketing, Communications, Journalism, English, or a related field required.
  • Minimum of 3-5 years of experience in content strategy, content marketing, or a related role in a B2B environment required.
  • Ability to provide content samples or portfolio required.
  • Experience in a technical or cybersecurity-related field preferred.
  • Familiarity with AI writing tools and platforms preferred.