Strategic Marketing Program Leader

2 weeks ago

New York, New York, United States AmazonWebServices Full time

Amazon Web Services is on the lookout for a skilled Marketing Program Manager to drive our field marketing initiatives. This role presents a unique chance to influence a rapidly expanding sector within the vibrant cloud and SaaS industry.

The Marketing Program Manager will collaborate closely with marketing and sales executives to implement campaigns, programs, and events that align with our strategic objectives for pipeline growth and revenue generation.

In this position, you will engage in a variety of dynamic activations across the AWS landscape to maximize impact, execute comprehensive marketing strategies, and apply a data-driven methodology to decision-making.

Collaboration with various teams and agencies will be essential. The ideal candidate will possess a results-oriented mindset and an innovative, entrepreneurial spirit.

Key Responsibilities:

  • Collaborate with sales and marketing leaders to implement unique marketing programs and campaigns.
  • Ensure meticulous execution of events with a focus on customer satisfaction.
  • Facilitate the implementation of the marketing strategy through teamwork and by leveraging shared services and external agencies as necessary.
  • Deliver exceptional customer experiences that cater to client needs and guide them through the buying process.
  • Encourage innovative thinking to generate new ideas and creative solutions that support business objectives.
  • Identify opportunities to utilize existing materials and campaigns, promoting customer engagement in programs led by other departments.
  • Work alongside other marketing teams to provide essential messaging, assets, and campaign deliverables to support marketing initiatives and address customer challenges.
  • Provide comprehensive reporting and metrics on activity outcomes, campaign performance, and return on investment. Utilize data for real-time adjustments and proactively identify trends and opportunities.
  • Share plans and campaign strategies with team members to facilitate knowledge sharing and replicate best practices.
  • Manage program budgets, ensuring adherence to internal financial policies and timely vendor payments.
  • Oversee relationships with marketing agencies and vendors, including contract management.

About the Team:

AWS values diverse experiences. We encourage candidates from all backgrounds to apply, even if they do not meet every qualification listed in the job description. Whether your career is just beginning, has taken an unconventional path, or includes alternative experiences, we welcome your application.

Inclusive Team Culture:

At AWS, we foster a culture of learning and curiosity. Our employee-led affinity groups promote inclusion and empower us to celebrate our differences. Ongoing events and learning opportunities, such as our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to embrace our uniqueness.

Mentorship & Career Growth:

We are committed to continuous improvement and strive to be Earth's Best Employer. You will find abundant resources for knowledge sharing, mentorship, and career advancement to help you grow as a well-rounded professional.

Work/Life Balance:

We prioritize work-life harmony. Achieving success at work should not come at the expense of personal sacrifices. We aim for flexibility in our work culture, believing that when we feel supported both at work and home, we can achieve remarkable things in the cloud.

Basic Qualifications:

  • 4+ years of professional marketing experience.
  • Proficiency in using data and metrics to drive improvements.
  • Experience with Excel or Tableau for data manipulation and analysis.
  • Ability to build, execute, and scale cross-functional marketing programs or campaigns from inception to completion.

Preferred Qualifications:

  • Experience utilizing customer research and metrics to support assumptions, generate forecasts, and evaluate marketing program effectiveness.
  • Familiarity with systems and tools for email, web analytics, and CRM (e.g., Marketo, Tableau, Salesforce) for targeting, segmentation, and reporting.

Amazon is dedicated to fostering a diverse and inclusive workplace.

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