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Strategic Marketing Program Leader

2 months ago

New York, New York, United States AmazonWebServices Full time

Amazon Web Services is on the lookout for a skilled Marketing Program Manager to assist in the implementation of our field marketing strategy. This role presents a remarkable opportunity to influence a rapidly expanding sector within the vibrant cloud and SaaS landscape.

The Marketing Program Manager will collaborate closely with marketing and sales executives to execute campaigns, initiatives, and events that align with our marketing objectives focused on pipeline growth and revenue generation.

In this position, you will engage in diverse activations across the AWS ecosystem to maximize impact, implement multi-channel marketing strategies, and apply a data-driven methodology to decision-making.

Collaboration with various teams and agencies will be essential. The ideal candidate will possess a results-oriented mindset and a proactive, entrepreneurial attitude.

Key Responsibilities:

  • Collaborate with sales and marketing leaders to implement distinctive marketing programs and campaigns.
  • Ensure meticulous execution of events with a strong focus on customer satisfaction.
  • Facilitate the implementation of the marketing strategy by leveraging team resources, shared services, and external agencies as necessary.
  • Deliver exceptional customer experiences that cater to client needs and guide them through the buyer's journey.
  • Encourage innovative thinking to introduce new ideas and creative solutions that support business goals.
  • Identify opportunities to utilize existing materials, campaigns, and resources, fostering customer engagement in programs initiated by other teams.
  • Work alongside other marketing teams to provide essential messaging, assets, and campaign deliverables to support marketing initiatives and address customer challenges.
  • Produce comprehensive reports and metrics on activity outcomes, campaign success, and return on investment. Utilize data for real-time adjustments and to proactively identify trends and opportunities.
  • Share plans and campaign strategies with team members to promote best practices and facilitate collaboration.
  • Manage program budgets, ensuring adherence to internal financial policies and timely vendor payments.
  • Oversee relationships with marketing agencies and vendors, including contract management.

About the Team:

Diverse Experiences: AWS values diverse experiences. We encourage candidates to apply even if they do not meet all qualifications listed in the job description. We welcome those whose careers have taken non-traditional paths or include alternative experiences.

Inclusive Team Culture: At AWS, we foster a culture of learning and curiosity. Our employee-led affinity groups promote inclusion and celebrate our differences. Ongoing events and learning opportunities, such as our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to embrace our uniqueness.

Mentorship & Career Growth: We are committed to raising our performance standards as we strive to be the best employer. You will find abundant resources for knowledge-sharing, mentorship, and career advancement to help you grow as a well-rounded professional.

Work/Life Balance: We prioritize work-life harmony. Achieving success at work should not come at the expense of personal sacrifices, which is why we promote flexibility within our work culture.

Basic Qualifications:

  • 4+ years of professional marketing experience, excluding internships.
  • Proficiency in using data and metrics to drive improvements.
  • Experience with Excel or Tableau for data manipulation, including macros, charts, and pivot tables.
  • Ability to analyze data using Microsoft Excel.
  • Experience in building, executing, and scaling cross-functional marketing programs or campaigns from inception to completion.

Preferred Qualifications:

  • Experience utilizing customer research, data, and metrics to support assumptions, generate forecasts, and evaluate marketing program effectiveness.
  • Familiarity with systems and tools for email, web, analytics, and CRM (such as Marketo, Tableau, Salesforce) for targeting, segmentation, and reporting for demand generation.

Amazon is committed to a diverse and inclusive workplace.

Amazon is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

For individuals with disabilities who would like to request an accommodation, please visit our website for more information.