Content Marketing Strategist
6 days ago
The H.W. Kaufman Group is seeking an experienced Content Marketing Strategist to join our Digital Marketing team.
This role will report to the Director, Content Marketing, and will play a key role in developing high-quality content that engages target audiences, enhances brand awareness, and drives traffic to owned sources (email, web, social).
About the Role:- Create compelling content, including articles, blog posts, email content, social media posts, exposure scenarios, reports, newsletters, videos, etc.
- Collaborate with stakeholders to ensure content supports overall business objectives and strategies
- Develop relationships with internal teams to align content with marketing goals
- Analyze and improve content performance using metrics and analytics
- Stay up-to-date with industry trends, best practices, and technological advancements
Requirements:
- Bachelor's Degree in Communications, Marketing, Advertising, Business, or equivalent combination of education and experience
- Entry-level or 1 year of experience on a marketing team
- Creative thinking with a passion for storytelling and content creation
- Excellent verbal and written communications skills, including editing and proofing
- Strong organizational and project management skills
Preferred Qualifications:
- B2B experience
- Proficiency in Adobe Creative Suite
- Experience with WordPress and LinkedIn Business management
What We Offer:
- A competitive salary range: $65,000 - $90,000 per year
- A dynamic work environment with opportunities for growth and development
- A comprehensive benefits package, including medical, dental, and vision insurance
- A generous paid time off policy
About Our Company:
H.W. Kaufman Group is a global specialty insurance organization with 15 companies and over 2,000 professionals across the US, Canada, and UK. As an equal opportunity employer, we value diversity and inclusion in our workplace.
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