Content Marketing Strategist

6 days ago


Farmington Hills, Michigan, United States H.W. Kaufman Group Full time
Job Description:

The H.W. Kaufman Group is seeking an experienced Content Marketing Strategist to join our Digital Marketing team.

This role will report to the Director, Content Marketing, and will play a key role in developing high-quality content that engages target audiences, enhances brand awareness, and drives traffic to owned sources (email, web, social).

About the Role:
  • Create compelling content, including articles, blog posts, email content, social media posts, exposure scenarios, reports, newsletters, videos, etc.
  • Collaborate with stakeholders to ensure content supports overall business objectives and strategies
  • Develop relationships with internal teams to align content with marketing goals
  • Analyze and improve content performance using metrics and analytics
  • Stay up-to-date with industry trends, best practices, and technological advancements

Requirements:

  • Bachelor's Degree in Communications, Marketing, Advertising, Business, or equivalent combination of education and experience
  • Entry-level or 1 year of experience on a marketing team
  • Creative thinking with a passion for storytelling and content creation
  • Excellent verbal and written communications skills, including editing and proofing
  • Strong organizational and project management skills

Preferred Qualifications:

  • B2B experience
  • Proficiency in Adobe Creative Suite
  • Experience with WordPress and LinkedIn Business management

What We Offer:

  • A competitive salary range: $65,000 - $90,000 per year
  • A dynamic work environment with opportunities for growth and development
  • A comprehensive benefits package, including medical, dental, and vision insurance
  • A generous paid time off policy

About Our Company:

H.W. Kaufman Group is a global specialty insurance organization with 15 companies and over 2,000 professionals across the US, Canada, and UK. As an equal opportunity employer, we value diversity and inclusion in our workplace.



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