Senior Sales and Marketing Director
4 weeks ago
At Integral Senior Living, we are committed to providing a positive work environment and culture that recognizes the value of our Team Members in delivering excellent experiences for our residents.
The Regional Director of Sales & Marketing is responsible for increasing and maintaining census in assigned communities by assisting Directors of Sales & Marketing in generating and managing leads to qualify prospects and move them through the move-in process.
The successful candidate will provide assistance in developing the assigned properties' marketing, public relations, and advertising programs to establish a growing base of referral sources and promote the programs provided by the assigned properties.
Responsibilities:The essential duties and responsibilities described below are representative of those an employee encounters while performing the basic functions of the position.
1. Develop an organized marketing and sales approach to effectively move prospects through the sales process for assigned communities to achieve budgeted occupancy targets.
2. Responsible for maintaining budgeted occupancy by coaching assigned Directors of Sales & Marketing in generating qualified inquiries, referrals, and tours, and effectively closing the sale.
3. Establish a partnering and supportive relationship with Executive Directors and Directors of Sales & Marketing in assigned communities.
4. Ensure Sales & Marketing Directors in assigned communities are effectively receiving and responding to all inquiries, following up with inquiries via telephone calls, cards/letters, mailing of marketing information, and other means to meet budgeted occupancy.
5. Assist Directors of Sales & Marketing in identifying, building, and developing an effective network of community and professional sources for potential resident referrals and establishing relationships that assure continuing opportunities for the property.
6. Ensure Directors of Sales & Marketing are achieving and maintaining required numbers of marketing contacts per week and maintaining an outside referral database of qualified contacts.
7. Work with the Executive Director and Directors of Sales & Marketing to establish a creative marketing and advertising plan for the assigned properties, seek advertising resources, and coordinate public relations efforts.
MINIMUM EDUCATION & WORK QUALIFICATIONS:
Prefer bachelor's degree in communications, public relations, marketing, or related field, or equivalent experience. Minimum of two years' experience working in long-term care industry, preferred.
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