Head of Demand Generation and Integrated Campaigns

4 days ago

Palo Alto, California, United States oilandgas Full time

About the Role:

We are seeking an experienced Demand Generation and Integrated Campaigns Lead to join our Marketing Team. As a key member of our team, you will be responsible for creating and executing awareness and demand generation marketing campaigns across digital and traditional channels to drive revenue growth.

Key Responsibilities:

  • Develop and execute integrated marketing programs and campaigns to create demand and influence opportunity creation within our target market segment.
  • Drive the growth of brand awareness, lead generation, and engagement within our target segments and personas by using a variety of digital and traditional acquisition channels.
  • Design, implement, and iterate on our integrated campaign framework to ensure effective collaboration and integration with cross-functional teams.
  • Plan, develop, and execute demand generation programs and integrated marketing campaigns across product announcements, key content assets, creative promotions, and more.
  • Own our Account Based Everything strategy and project manage the execution of various tactics across multiple stakeholders and channels.
  • Lead annual global marketing calendar development and own the webinar program from concept through to promotion, logistics, and follow-up.
  • Develop multi-touch omnichannel nurture programs to engage prospects and move them through the funnel.
  • Create conversion-optimized copy for emails and landing pages that promote our campaigns targeting our various personas.
  • Work closely with business development and account executive teams to develop enablement materials and feedback loops for continuous optimization.
  • Analyze campaign results in detail, draw insights, and make data-based adjustments.

Requirements:

  • 10+ years of experience in demand generation in a fast-growing, start-up environment. B2B SaaS strongly preferred.
  • Familiar with CRM and marketing automation tools; SFDC and Marketo preferred. Experience with Sendoso/Postal and Outreach is a plus.
  • Experience with creating engaging and creative content for awareness and demand generation campaigns.
  • Excellent written communication skills and project management skills.
  • Collaborative team player and self-starter with the ability to influence cross-functional stakeholders.
  • Experience driving revenue results across multiple channels and understanding of integrated campaign best practices.

What We Offer:

  • Competitive compensation
  • Healthcare
  • Flexible work environment
  • 401k
  • Flexible work environment and time-off policy
  • Transparent culture
  • Learning and development opportunities
  • Company events

We are an equal opportunities employer and welcome applications from diverse candidates.

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