Head of Social Media Strategy

3 weeks ago


Palo Alto, California, United States Wealthfront Full time
About this Role

Wealthfront is seeking a seasoned social media professional to drive our social media strategy and reach a wider audience with engaging content and campaigns. The ideal candidate will have a proven track record of launching and scaling social media channels, developing creative content, and analyzing social data to inform their strategy.

This role will involve working closely with our marketing, creative, and product teams to execute on product launches and social campaigns. The successful candidate will be responsible for creating strategies to scale existing channels, recommending new channels to explore, and developing creative consumer-facing campaigns that increase engagement and brand awareness.

Responsibilities

Oversee and manage day-to-day execution of Wealthfront's social media channels
Create engaging social-first content that ladders up to the overarching editorial calendar and highlights broader comms, product, and marketing initiatives
Develop and implement strategies to increase followers and engagement on priority channels
Evaluate new channels (and existing channel expansions) and make recommendations on which to pursue
Measure and analyze the business impact of Wealthfront's social channels and develop strategies to improve outcomes

Requirements

8-12 years experience in social media management within a consumer-facing tech company
Proven track record of launching and scaling social media channels, developing and managing cross-functional campaigns, and significantly increasing engagement and follower count
Highly knowledgeable about a variety of social platforms, analysis tools, and the broader social media industry
Strong ability to bring complex topics to life across channels, from pithy tweets to in-depth video scripts
Demonstrated ability launching complex cross-functional projects, including social-first giveaways/sweepstakes and campaigns with demonstrated business impact

About Wealthfront

Wealthfront is a leading robo-advisor that aims to make it delightfully easy to build long-term wealth on your own terms. We're looking for a talented social media professional to join our team and help us achieve our mission.

Wealthfront's vision is to empower young investors to expand their horizon, and easily explore and execute on a wider range of investing strategies, make informed investment decisions that are consistent with their values and beliefs while also making it effortless to grow and compound their savings exponentially in a way that's transformational to their lives and their long-term future.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Please review our candidate privacy notice.

Wealthfront is a remote-friendly company and open to candidates across the US.

Estimated annual salary range: $145,000 - $182,000 USD plus equity and discretionary bonus.

Benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more

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