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Senior Director of Global Marketing Strategy

2 months ago

Boston, Massachusetts, United States Vertex Pharmaceuticals Full time
Job Description

The Senior Director, Global Marketing of Vertex Pharmaceuticals is accountable for understanding the market landscape and the company's position within it. This role actively contributes to defining the strategy and performance goals of the portfolio and tracks performance against those goals.

Key Responsibilities
  • Develops the portfolio strategy for Vertex's products, including indication sequencing and prioritization.
  • Oversees the development and implementation of strategic and tactical plans for the portfolio.
  • Leads a team through challenges related to creating external communications materials for customers.
  • Provides input into forecasting assumptions, both short-term and long-term.
  • Generates and consolidates key insights across healthcare professionals and patient stakeholders.
  • Leads the development of brand names for Vertex's products.
  • Develops strong partnerships with cross-functional teams to support business goals.
  • Evaluates the return on investment for activities across the portfolio.
  • May lead complex projects that are cross-functional in nature.
Requirements
  • Experience defining the strategy for a brand or portfolio of products with multiple indications/pipeline.
  • Ability to oversee the generation of insights and apply those insights to business problems/opportunities.
  • Analytical mindset with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI, and allocate resources.
  • Exceptional working knowledge of market forecasts and the relationship of business drivers to revenue.
  • Exceptional working knowledge of MS Office applications, including PowerPoint, Excel, and Word.
  • Experience in pharmaceutical marketing or a closely related field.
Education and Experience
  • Bachelor's degree in marketing, business, or a scientific field.
  • Typically requires 12 years of experience or the equivalent combination of education and experience.

Vertex Pharmaceuticals is a global biotechnology company that invests in scientific innovation. We are committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law.