Media Planning Director

4 days ago


Reston, Virginia, United States Synergy Interactive Full time

The Media Supervisor at Synergy Interactive is responsible for overseeing the planning, execution, and optimization of media campaigns across various channels to meet client goals. This role involves leading a team of media planners and buyers, managing client relationships, and ensuring campaigns are delivered on time and within budget.

Key Responsibilities:

  • Media Strategy Development: Develop and implement media strategies aligned with client objectives, leveraging expertise in various media channels.
  • Campaign Execution: Oversee campaign execution, performance monitoring, and optimization to maximize ROI.
  • Client Relationship Management: Serve as the primary client contact, providing insights and recommendations to drive business growth.
  • Team Leadership: Manage and mentor a team of media professionals to ensure seamless campaign execution.
  • Budget and Vendor Management: Monitor budgets, negotiate with vendors, and ensure efficient use of resources.
  • Reporting and Analysis: Analyze campaign data and prepare client reports to inform future media strategies.

Requirements:

  • Bachelor's degree in Marketing or related field.
  • 5+ years in media planning/buying, with supervisory experience.
  • Strong knowledge of various media channels and ability to develop effective media strategies.
  • Excellent communication, analytical, and organizational skills.


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