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Strategic Associate Director

2 months ago

Reston, Virginia, United States Canvas Worldwide Full time
About the Role

We are seeking a highly skilled and experienced Associate Director to join our team at Canvas Worldwide. As a key member of our paid social media team, you will be responsible for developing and executing strategic paid social media campaigns that drive business results for our clients.

Key Responsibilities
  • Paid Social Media Planning and Implementation: Develop and execute paid social media campaigns across multiple platforms, including Facebook, Instagram, Twitter, Snapchat, Pinterest, and LinkedIn.
  • Media and Marketing Recommendations: Collaborate with cross-functional teams to develop holistic media recommendations that drive business results.
  • Digital Campaign Ideation and Planning: Ideate and plan digital campaigns with a focus on music platforms and social media.
  • Paid Social Media Campaigns: Develop and execute paid social media campaigns across relevant environments.
  • Performance Data Analysis: Leverage performance data to derive insights that inform strategic and tactical approaches.
  • OOH Experience: Develop and execute OOH campaigns from traditional to programmatic and digital.
  • Social Media Strategy and Content Creation: Develop and execute social media strategies and content creation plans that drive business results.
  • Procedure Development and Improvement: Continuously develop and improve procedures that lead to more strategic and insightful plans and workflow improvements.
  • Audience and Cultural Trend Analysis: Stay current on audiences, cultural trends, social media behaviors, and platform best practices.
  • Client Opportunities: Proactively bring new and relevant opportunities to clients to better the business and ensure breakthrough results.
  • Media Channel Knowledge: Develop and maintain a general knowledge of other media channels with an emphasis on OOH and audio.
  • Team Collaboration: Ensure that various groups work seamlessly and provide content that informs and supports the strategic direction.
  • Effectiveness Monitoring: Monitor effectiveness and help to continuously show where we can strategically improve with data analysis and visualization.
Qualifications
  • Strong Knowledge of Social Platforms: Strong knowledge of all relevant social platform UIs and capabilities, relevant API management platforms, and strong knowledge of Tier II vendors and capabilities.
  • Advanced Targeting and Retargeting Tactics: Demonstrated success in using the most advanced targeting and retargeting tactics in social media to drive client business objectives.
  • Social Marketplace Offerings: Demonstrated expertise on all social marketplace offerings and opportunities, including all ad units, targeting options/providers, and inventory sources.
  • Partner Training: Completed partner training (Facebook Blueprint/Twitter Flight School).
  • Budget and Investment Planning: Must have a point of view on how to architect appropriate budget and investment levels across the consumer journey, using multiple partner products.
  • Media Team Collaboration: Experience working closely with other media teams and mediums.
Minimum Qualifications
  • 8-10 Years of Experience: 8-10 years of experience buying social media advertising.
Requirements
  • Presentation Skills: Strong presentation skills, ability to communicate with internal managers and clients.
  • Task Prioritization: Possess a robust and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to managers/direct reports.
  • Collaboration: Adept at collaborating.
  • Platform Knowledge: Strong knowledge of all relevant platforms and API management platforms, i.e., Facebook/Instagram Campaign Planner, Twitter Ads Manager, Snapchat Open API, Pinterest, TikTok, Google Ads (AdWords).
  • MS Suite Proficiency: High-level proficiency in MS Suite at large (Excel, PowerPoint, Word).
  • Previous Experience: Previous experience in automotive preferred.