Data-Driven Media Analytics Lead

5 days ago

Chicago, Illinois, United States Publicis Groupe Full time

About the Role:

The Associate Director, Media Analytics and Insights is a key member of the Spark Foundry team, responsible for applying data-driven insights to drive business growth and inform media planning decisions.

As a seasoned analytics professional, you will design and lead the implementation of modern measurement plans and roadmaps for clients, working closely with internal cross-functional teams and analytics leads.

With a strong understanding of contemporary marketing analytics, advertising technology, and research techniques, you will provide expert technical guidance and support to internal account teams and clients.

Key Responsibilities:

  • Build strong relationships with internal stakeholders to facilitate synergy between planning and activation functions.
  • Develop and maintain relationships with client business directors and brand teams to ensure alignment with strategy direction.
  • Identify organic growth opportunities and partner with Client and Analytics leadership to convert.
  • Drive a culture of 'always-on' data-driven decision making to institutionalize the use of consumer-driven analytics in media/marketing investment planning and activation.
  • Scope and direct advanced analytics projects to ensure deliverables meet client and media team needs.
  • Consult with senior client marketing and business leaders to define and answer most important business questions.
  • Advise on how to best leverage media and marketing investments to drive business results.
  • Work collaboratively with the network to provide thought leadership and create meaningful and measurable marketing experiences.

Requirements:

  • Minimum 5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
  • Working knowledge of databases and SQL.
  • Knowledge of web measurement technologies, including ad serving platforms and website analytics software.
  • Data visualization skills desirable.
  • Quantitative education or experience preferred.
  • Experience in a cross-functional team environment with agency experience a plus.

About Publicis Groupe:

Publicis Groupe is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. We combine flawless media fundamentals with aggressive innovation to inspire consumers to pay more attention, care more about our clients' brands, and buy more products and services from them.

We balance the nimble spirit of a startup with the powerhouse soul of Publicis Media, delivering the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies.

We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

We have a bottom-up culture that celebrates diversity and aims for all voices to be heard, making us a magnet for the industry's best talent with one of the best retention rates in the industry.

We apply a whole-person approach to professional and personal development, preparing our workforce for today's challenges and creating meaningful careers in the years to come.

We know that heat arises at the intersection of complementary forces, so our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

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