Data-Driven Media Strategist

3 weeks ago

Chicago, Illinois, United States Spark Foundry Full time
Job Title: Director, Media Analytics

Job Summary:

We are seeking a highly skilled Director, Media Analytics to join our team at Spark Foundry. As a key member of our team, you will be responsible for driving analytic insights and strategic thinking to inform media strategy and performance. You will be the primary contact for our clients on media strategy and performance, providing recommendations for both direct response and awareness/consideration campaigns.

Key Responsibilities:

  • Develop and implement data-driven media planning and optimization strategies to drive media performance.
  • Utilize all relevant data and technology to drive test and learn agenda to improve performance of both conversion driving and awareness/consideration initiatives.
  • Analyze data to identify key touch points and factors that drive business decision making, and make recommendations to drive media strategy, creative, and site optimization.
  • Recommend and implement multi-touchpoint attribution models as required.
  • Deliver client-specific analyses, including campaign performance projections and analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research.
  • Perform ongoing analysis to ensure timely adjustment and optimization of campaigns to maximize performance.
  • Identify key measures, approaches, and methodologies to track digital and offline marketing campaign success against clients' business objectives.
  • Design and manage measurement systems for data capture and reporting.
  • Build a body of knowledge on media, technology, and strategy performance to inform future media decisions.

Qualifications:

  • Minimum 8 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
  • Knowledge of syndicated media research and systems (e.g. Nielsen, comScore, GWI).
  • Experience with linear and digital performance measurement data (e.g. ad servers, DSPs, search engines, web analytics, etc.).
  • Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations.
  • Experience with statistical analysis software products, research design, and a track record of implementing data and analytics-driven solutions that impacted the bottom line.
  • Demonstrated ability to develop relationships with business leaders and develop research programs to support business goals in a changing media landscape.
  • Knowledge of visual techniques for data analysis and presentation development.
  • Strong ability to tell a story with data in a rigorous and compelling, yet simple and direct manner.
  • Ability to become a trusted advisor to clients and colleagues.
  • Experience with cross-channel measurement and attribution.
  • Strong data science and analytics platform skills such as PowerBI, Tableau, Datorama, Python, Alteryx, etc.
  • Knowledge of statistical software packages (e.g., SPSS, SAS).

Additional Information:

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

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