Brand Director
2 weeks ago
7 Leaves Cafe is a passionate community dedicated to enriching lives through authentically crafted beverages and a warm, inviting atmosphere. As a thriving chain with over 40 locations across the Southwestern United States, we're committed to delivering exceptional customer experiences and fostering a culture of innovation and growth.
The RoleWe're seeking a dynamic Brand Manager to oversee the day-to-day management of our brand, driving strategic marketing initiatives that support our growth and elevate our brand presence. This role requires a leader with a blend of creative storytelling skills and data-driven decision-making abilities.
Key Responsibilities- Manage day-to-day brand activities, ensuring all initiatives align with 7 Leaves Cafe's mission and contribute to the brand's growth.
- Drive brand growth through innovative and data-driven marketing strategies that resonate with our target audience.
- Analyze data to extract insights that will inform strategic decisions, focusing on increasing cup counts and overall sales.
- Develop detailed roadmaps and establish key performance indicators (KPIs) to measure the success of brand initiatives, ensuring continuous improvement and alignment with business goals.
- Lead PR efforts to enhance the brand's public image and cultivate strategic partnerships that will expand brand visibility and engagement.
- Ensure consistent brand messaging across all communications, collaborating with the creative team to maintain a cohesive brand identity across digital, print, and in-store materials.
- Collaborate closely with cross-functional teams to execute cohesive marketing strategies that amplify the brand's voice.
- Act as a brand advocate, both internally and externally, ensuring that all brand activities reflect 7 Leaves Cafe's core values and mission.
- Bachelor's degree in Marketing, Business, or a related field.
- 5-7+ years of experience in brand management or marketing.
- Strong analytical and creative thinking skills.
- Proven ability to manage multiple projects and meet deadlines.
- Experience in PR and partnership management is a plus.
- Paid time off.
- Team Member discounts.
- Annual Bonus for eligible Team Members.
- Medical, Dental, and Vision Insurance for eligible Team Members.
- Strong company culture.
- Leadership development.
- Fun working environment.
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