Ecommerce Marketing Director

4 weeks ago


Huntington Beach, California, United States XR LLC Full time

The E-commerce Marketing Manager will be responsible for leading, developing and executing marketing strategies to increase online sales and drive customer engagement.

The E-commerce Marketing Manager will have a strong background in e-commerce marketing, focusing on driving traffic and increasing sales and growth through various channels such as SEO, SEM, email marketing, PPC, social media, content marketing, and optimizing e-commerce platforms (Shopify).


Key Responsibilities:
  • Create and execute digital marketing strategies and campaigns, including email marketing and content marketing.
  • Manage and optimize online store promotions aligned with the overall sales strategy while providing the best online shopping experience by overseeing the creation of effective product listings.
  • Monitor and analyze website analytics, PPC, and KPIs, identify areas of improvement, make data-driven recommendations to improve performance, and achieve sales goals and revenue growth.
  • Collaborate with cross-functional teams, including product development, customer service, and creative, to ensure a cohesive brand experience across all touchpoints.
  • Collaborate with development teams to ensure projects are meeting deadlines and deploying on schedule.
  • Manage the company's Shopify stores, including product listings, promotions, and site content to improve site performance, conversions, and features.
  • Actively improve site merchandising to ensure the sites, product presentation and upsell and cross-sell opportunities are best in class.
  • Conduct market research and stay up-to-date with industry trends, best practices, and emerging technologies, and provide recommendations for new initiatives and improvements.
  • Analyze social media accounts for further opportunities.

Requirements:
  • Bachelor's degree or equivalent experience in marketing or related fields.
  • 5+ years of proven e-commerce marketing and leadership experience.
  • Proven track record of driving and increasing sales through various digital channels.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
  • Strong experience in leadership and project management with the ability to inspire, create, and maintain a positive climate to meet department and company objectives.
  • Experience managing and optimizing Shopify e-commerce platforms.
  • Strong knowledge of web user tracking and analytics with experience utilizing Google Analytics or similar web analytics platforms.
  • Social Media experience is a plus, but not mandatory.
  • Strong project and process management experience in A/B testing, development, site optimization, quality control, and error reduction.
  • Excellent written and verbal communication skills with experience developing and executing marketing campaigns and strategies.
  • Strong knowledge of best practices and top-performing applications to enhance site performance.
  • Ability to work in a fast-paced environment, manage multiple projects simultaneously, and prioritize effectively.
  • Passion and commitment to e-commerce and technology.


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