Senior Director of Brand Marketing

4 weeks ago

Huntington Beach, California, United States The People Brand Full time
Job Overview

The Senior Director, Brand Marketing is responsible for leading the development and implementation of the brand strategy and initiatives.

This individual will oversee and drive the brand vision ensuring it is consistently applied across all marketing campaigns and brand initiatives.

This includes strategic brand storytelling, developing and cultivating programs and relations with key influencers to elevate the brand.


Key Responsibilities
  • Oversee the marketing strategy and activation for all campaigns/initiatives
  • Develop and execute compelling, on-brand marketing campaigns and plans
  • Develop and execute marketing campaigns and creative activation strategies
  • Oversee the campaign activation direction for marketing channel owners and key stakeholders
  • Evaluate marketing programs and brand experience across platforms and consumer touchpoints
  • Oversee the campaign planning process and ensure all phases deliver marketing activation plans per objectives
  • Oversee the Women's Marketing Team develop innovative marketing strategies to support growth
  • Manage all PR/Media initiatives
  • Develop and present annual marketing plan
  • Develop and present new and innovative ideas to appeal to current customer base and new demographic channels
  • Collaborate with marketing leadership to ensure brand vision and campaign plans align with existing and new customer targets and remain at the forefront of the apparel industry
  • Collaborate with marketing channel owners and key stakeholders to ensure all marketing campaigns are concepted and activated in line with brand, product, and marketing objectives
  • Identify, establish, develop, and optimize evolving success metrics
  • Leverage data, market insights, marketing tools, and the spectrum of marketing channels to develop and execute impactful strategic recommendations
  • Oversee the development and management of monthly/annual budget
  • Maintain up-to-date knowledge of marketing methodologies, best practices, and processes
  • Manage external agency relationships (i.e., Earned Media (PR), Paid Media (OMD/Callaway), and Creative (TKG))
  • Manage, coach, and develop the brand marketing team

Technical Competencies
  • Proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word)
  • Proficient in marketing software (i.e., Photoshop, InDesign, etc.)
  • Highly proficient in design copy and general marketing guidelines
  • Highly proficient in brand development and multichannel marketing concepts
  • Proficient in creative process, marketing, graphic design, and brand development
  • Ability to analyze market trends, anticipate opportunities, and develop strategic insights
  • Ability to drive, influence, and collaborate across numerous functional areas
  • Ability to manage multiple projects simultaneously
  • Ability to manage and mentor a team
  • Strong communication and decision-making abilities
  • Strong creative thinking and leadership
  • Strong organization and planning skills

Education and Experience
  • Bachelor's Degree in Marketing or related field
  • Minimum 10 years' experience in a brand or creative management capacity
  • Minimum 5 years' experience in a leadership capacity
  • Experience in retail and wholesale marketing

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