Marketing Director

4 weeks ago

Woodland Hills, California, United States All American Detox Center Full time
About Us

All American Detox Center is a leading rehabilitation center dedicated to providing compassionate and effective treatment for individuals struggling with substance abuse. Our comprehensive programs focus on holistic healing, addressing the physical, emotional, and mental aspects of addiction recovery.

Position Overview

We are seeking a highly skilled and experienced Director of Marketing to lead our marketing efforts and drive growth for our facility. The ideal candidate will be responsible for developing and implementing strategic marketing initiatives to increase brand awareness, attract new clients, and engage with our target audience.

Key Responsibilities
  1. Develop and execute comprehensive marketing strategies to promote our services and increase admissions.
  2. Collaborate with internal teams to identify target audiences and develop targeted marketing campaigns.
  3. Manage digital marketing channels, including website, social media, email marketing, and online advertising.
  4. Oversee the creation of marketing collateral, including brochures, flyers, and promotional materials.
  5. Analyze marketing data and metrics to evaluate campaign performance and make data-driven decisions.
  6. Stay up-to-date on industry trends and best practices to ensure our marketing efforts are effective and innovative.
  7. Build and maintain relationships with referral partners, community organizations, and other stakeholders.
  8. Assist staff to create and manage outreach efforts at special events, convention shows, and other educational meetings.
  9. Maintain up-to-date website information.
  10. Attend classes, workshops, and meetings to stay current on industry trends and opportunities.
  11. Represent the facility in various professional organizations and external committees.
  12. Assist with budget development for marketing and outreach programs.
  13. Communicate effectively with diverse audiences and seek creative methods for reaching all potential populations affected by addiction.
  14. Exhibit leadership, initiative, and creativity in executing individual projects and building partnerships with team members, external contacts, and internal departments.
  15. Display an ability to maintain regular and punctual attendance and consistent ability to meet deadlines.
  16. Professional appearance is required for interaction with the public and other personnel.
  17. Ability to work some nights or weekends for special events and speaking engagements.
  18. Drive to other facilities, meetings, and special events as needed.
Qualifications
  1. Bachelor's degree in Marketing, Communications, or a related field preferred.
  2. Minimum of 2 years of experience in marketing/sales, and at least 2 years working in outpatient or residential substance abuse treatment field.
  3. Proven track record of developing and implementing successful marketing campaigns.
  4. Strong understanding of digital marketing tactics and platforms, including SEO, SEM, social media, and email marketing.
  5. Excellent communication skills, both written and verbal, with the ability to effectively convey complex ideas.
  6. Strategic thinker with the ability to analyze data and develop actionable insights.
  7. Passion for the mission of our organization and a commitment to making a difference in the lives of individuals struggling with addiction.

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