Visual Communications Specialist

2 weeks ago

Birmingham, Alabama, United States Southern Shirt Full time

Are you excited to immerse yourself in the enchanting realm of visual communication? Southern Shirt is on the lookout for a Visual Communications Specialist to enhance our marketing team, someone who is not only enthusiastic about design but also eager to create engaging digital experiences. If you possess a talent for crafting striking visuals and have a gift for bringing brands to life in the digital space, this opportunity is tailored for you.

In the role of Visual Communications Specialist, you will be the maestro of visual messaging, working alongside our marketing team to bring various campaigns to fruition. Your creative canvas will be the digital domain, utilizing a blend of vibrant visuals, engaging infographics, and interactive components that capture attention and motivate action. Whether you are designing compelling social media graphics, developing persuasive email campaigns, or revitalizing our website, your artistic influence will be pivotal in shaping our brand's online identity.

Key Responsibilities

Visual Communication:

  • Collaborate intimately with our marketing team to produce visually captivating materials for diverse digital marketing initiatives, encompassing social media, email outreach, online advertisements, and physical promotional items.
  • Design engaging graphics, infographics, and multimedia content that effectively communicate our brand's narrative and resonate with our target demographic.

Digital Branding:

  • Maintain a consistent and visually appealing brand presence across all digital platforms, safeguarding the integrity of our brand identity.
  • Develop and refine digital design standards to ensure a unified online representation.

Interactive Design:

  • Create user-friendly and interactive elements, such as web graphics, landing pages, and multimedia content, to boost user engagement and conversion rates.
  • Stay informed about emerging trends and technologies in digital design to keep our online presence innovative and appealing.

Digital Marketing Materials:

  • Produce digital assets for product catalogs, ensuring they are visually attractive and easy to navigate.
  • Design engaging emails, digital advertising materials, and seasonal product catalogs to promote our brand and offerings.
  • Develop marketing collateral for trade shows and promotional events.

Packaging and Catalog Design:

  • Conceptualize and design packaging that enhances product presentation, aligning with our brand ethos.
  • Work with packaging vendors to ensure precise production and quality assurance.

Photo Editing:

  • Enhance and adjust product and lifestyle images for social media and digital marketing purposes.
  • Ensure all visuals maintain high quality and consistency across all digital platforms.

Digital Asset Management:

  • Organize and oversee digital design resources on our website, ensuring efficient storage and accessibility.
  • Collaborate with cross-functional teams to facilitate easy access to digital assets for marketing initiatives and web development.

Data-Driven Design:

  • Partner with data analysts to integrate insights into your designs, optimizing content for maximum effectiveness and user experience.
  • Monitor and assess the performance of digital assets, making data-informed adjustments for enhanced outcomes.
  • Continuously research and stay updated on new creative trends within the industry.

Collaboration:

  • Engage closely with cross-functional teams to grasp project objectives and audience preferences.
  • Adapt designs based on feedback and insights from various stakeholders.

Qualifications

  • Bachelor's degree in graphic design or a related discipline.
  • 3+ years of experience in graphic design, particularly in digital design for marketing materials, preferably within the fashion, retail, or consumer product sectors.
  • Demonstrated experience as a Graphic Designer, with a robust portfolio showcasing your creative and digital design capabilities.
  • Familiarity with email marketing platforms and experience in creating email campaigns.
  • Experience managing digital assets on website platforms.
  • Proficient in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign.
  • Strong understanding of design principles, including layout, typography, and color theory.
  • Knowledge of web design tools and platforms, with basic HTML/CSS skills.
  • Expertise in photo editing and adapting visual aesthetics to fit brand, usage, campaign, and audience needs.
  • Excellent communication and teamwork skills.
  • Ability to thrive under pressure and meet tight deadlines.
  • Proactive problem-solving abilities.
  • A genuine passion for design, creativity, and innovation.
Additional Considerations:
  • Photography: Ability to contribute original visual content.
  • Motion Graphics: Experience in adding dynamic elements to digital designs.
  • Video Editing: Skills in crafting engaging video content for digital marketing.
  • UI/UX Design: Demonstrated ability to create user-friendly and visually appealing digital experiences.
Why You Might Be the Perfect Fit:
  • Creative Visionary: Your enthusiasm for visual storytelling is boundless, and you possess the creative talent to transform concepts into captivating digital designs.
  • Insight-Driven Designer: You recognize that design is not solely about aesthetics; it's about achieving results. Your work is informed by data and insights, ensuring impactful outcomes.
  • Tech-Savvy: You are not just a designer; you are a digital native, comfortable with the latest design tools and web technologies, always eager to innovate.
  • Brand Advocate: You are dedicated to ensuring our brand shines consistently across all digital platforms.
  • Collaborative Team Player: You thrive in a dynamic team setting, where your designs are shaped by collective creativity and feedback.
  • Forward-Thinking: You stay ahead of the curve, keeping up with digital design trends and technologies to introduce fresh ideas.
  • User-Focused: You design with the audience in mind, creating experiences that resonate and engage our target demographic.

Benefits:

  • Supportive Team: Join a group of like-minded individuals who share your passion for creativity.
  • Growth Opportunities: We prioritize professional development and value your innovative ideas.
  • Creative Autonomy: We encourage you to think outside the box and bring your unique ideas to fruition.
  • Competitive Compensation: We offer attractive pay, benefits, and perks to keep you motivated.
Benefits Include:
  • 401K Retirement with employer matching
  • Medical, Dental, and Vision Insurance
  • Paid Time Off (PTO) and Holidays
  • Professional Growth Plans
  • Performance Bonus Opportunities
  • Health and Wellness Programs
  • Continued Education Allowances
  • Company Sponsored Luncheons and Events
  • Generous Employee Discounts on Southern Shirt Products
  • Fun, Collaborative Work Environment with Great People

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