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Senior Marketing Technology Manager
2 months ago
McDonald's stands as a global leader in the fast-food industry, recognized for its commitment to quality and customer satisfaction. With a presence in over 100 countries and serving millions daily, we are continuously evolving to meet the needs of our customers and enhance our growth trajectory.
Our core values emphasize inclusivity, service, integrity, community, and family. We are dedicated to making a positive impact through various initiatives, including support for charitable organizations and sustainability efforts. We also offer a comprehensive benefits package, including flexible work arrangements and professional development opportunities.
In this role, you will be instrumental in shaping the MarTech strategy, focusing on optimizing our technology capabilities to enhance personalized marketing efforts across global markets. Reporting to the Global Director of MarTech and Customer Data Enablement, you will collaborate with various teams to ensure effective utilization of our platforms and data.
Key Responsibilities:- Articulate the long-term vision for MarTech and data initiatives, assessing their impact on personnel, processes, and technology.
- Develop and implement change management strategies and training programs for the MarTech team in collaboration with key stakeholders.
- Engage with market leaders to evaluate current capabilities, identify gaps, and uncover new opportunities.
- Design and deliver training curricula to enhance MarTech skills across internal and external partners.
- Manage the MarTech budget and forecast future platform utilization effectively.
- Extensive knowledge of the marketing technology landscape and experience with digital marketing tools.
- Proven track record in capability deployment, training, and change management.
- Ability to leverage data and technology to create personalized customer experiences.
- Strong communication skills, capable of translating complex technical concepts into accessible language.
- Excellent project management abilities, with a focus on prioritization and collaboration.
McDonald's is committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities and reasonable accommodations for individuals with disabilities throughout the hiring process.
