Digital Marketing Technology Associate Director

16 hours ago

Chicago, Illinois, United States University of Chicago Full time
Job Title: Associate Director, Digital Marketing Technology

Location: Chicago, IL

Job Summary:

We are seeking an experienced Associate Director to join our team as a Digital Marketing Technology Associate Director. The successful candidate will be responsible for assisting with the administration and ongoing maintenance of Executive Education's marketing technology, including Marketo. This role will also involve owning and maintaining Executive Education data quality and data cleansing processes in Marketo, as well as managing the Marketo and Salesforce integration.

Key Responsibilities:

  • Assist with the administration and ongoing maintenance of Executive Education's marketing technology, including Marketo.
  • Own and maintain Executive Education data quality and data cleansing processes in Marketo.
  • Manage the Marketo and Salesforce integration, resolving sync errors as necessary.
  • Partner with the Senior Digital Marketing Systems Administrator to design, develop and maintain critical marketing metrics to enable data-driven decisions.
  • Prepare and present regular program analytics to the marketing team and broader Executive Education team.
  • Build and maintain advanced/complex automation techniques in Marketo.
  • Support the Senior Digital Marketing Systems Administrator with Account Based Marketing strategy and initiatives.
  • Support the Senior Digital Marketing Systems Administrator with systems upgrades and process-improvement tools research, initiatives and rollouts.
  • Assist the marketing team with daily email program builds and day-to-day Marketo support.
  • Develop and maintain systems training and resources.
  • Assist the Senior Digital Marketing Systems Administrator with Sitecore (website) content updates.

Requirements:

  • Bachelor's degree.
  • At least three years of relevant marketing automation management experience.
  • At least three years of marketing experience.
  • Account-based marketing experience.
  • Technical skills in Marketo or Marketing Cloud, Salesforce, Sitecore, and Google Analytics reporting.

Preferred Competencies:

  • Excellent oral and written communication skills.
  • Ability to work well with multiple departments.
  • Excellent organizational skills and knowledge of how to prioritize workflow.
  • Ability to adapt quickly to and manage changes in daily workflow.
  • Ability to manage and meet multiple deadlines in a fast-paced environment.
  • Outstanding verbal, written, and presentation skills, as well as organizational skills.
  • Ability to work independently with little supervision.
  • Professional demeanor, including tact, discretion, and a customer service-oriented approach.

Working Conditions:

This position is currently expected to work a minimum three days per week in the office.

Application Documents:

  • Resume/CV (required)
  • Cover Letter (required)

The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law.

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