Marketing Specialist
2 weeks ago
We are looking for a proactive and detail-focused Marketing Specialist to enhance our marketing efforts in brand visibility and lead acquisition.
This position is in-person.
Job Summary:
The Marketing Specialist will assist the Director of Operations in strategizing and implementing marketing plans to elevate Roni and Co.'s real estate offerings.
The ideal candidate will contribute to the formulation of marketing initiatives, oversee social media platforms, coordinate events, and produce marketing collateral.
If you are eager to grow your career in a vibrant and innovative environment, we look forward to reviewing your application.
Key Responsibilities
Campaign Development:
- Support the design and execution of marketing campaigns aimed at showcasing properties, services, and enhancing brand recognition.
- Evaluate and report on the success of marketing campaigns, modifying strategies as needed.
Content Development:
- Generate content for newsletters, mailers, and social media platforms (Facebook, Instagram, YouTube, LinkedIn) related to real estate.
- Produce marketing materials such as brochures, flyers, and advertisements.
Social Media Oversight:
- Establish and manage the content calendar for social media.
- Analyze social media metrics and return on investment monthly, reporting findings to the Director of Operations.
- Ensure consistency and authority in branding.
- Engage with followers through messaging, comments, and likes.
- Expand and maintain the follower base.
Website Oversight- Collaborate with the Digital Content Creator on SEO strategies for our website.
- Work with the website team for ongoing maintenance, including bi-weekly reviews for errors or widget issues.
- Provide creative suggestions for website enhancements.
Event Planning:
- Partner with the Director of Operations to organize and manage marketing events such as open houses, property showcases, and community gatherings.
- Oversee event logistics, including invitations and on-site support.
Market Analysis:
- Conduct market analysis to uncover trends and opportunities within the real estate sector.
- Assess competitors and compile data to inform marketing strategies.
Team Collaboration:
- Collaborate closely with the Director of Operations and Rainmaker to synchronize marketing activities with sales objectives.
- Coordinate social media postings.
- Work alongside the Digital Content Creator.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related discipline.
- Minimum of 2 years of marketing experience, ideally within the real estate sector.
- Familiarity with marketing software and tools, including CRM systems, email marketing platforms, and social media management applications.
- Strong written and verbal communication skills.
- Exceptional organizational and project management capabilities.
- Innovative thinker with the ability to devise effective marketing strategies.
- Ability to work independently and collaboratively in a fast-paced setting.
- Understanding of real estate market dynamics and trends is advantageous.
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