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Creative Marketing Specialist

2 months ago

Summerville, United States Jeff Cook Real Estate Full time

Responsibilities


Project Management:

  • Video Management:
  • Manage video projects, including scheduling with videographers and overseeing publishing.
  • Partner with marketing during content meetings to maintain fresh video content.
  • Events:
  • Schedule videographers for event recaps and promos.
  • Photography:
  • Outsource photography for promotional materials, events and headshots.
  • Invoice Approval:
  • Review and approve invoices related to creative and marketing projects.
  • Writing & Content Creation:
  • Write and publish monthly press releases and past client educational/newsletter emails.
  • Maintain and update radio creative; manage writing, recording, and distribution (some tasks outsourced).
  • Coordinate and manage past client closing gifts
  • Open Houses:
  • Review and post Open House ads.
  • Share upcoming Open Houses with internal groups and send lists to Interlinc.


Recruiting & Agent Engagement:

  • Recruiting Campaigns:
  • Plan, write, design, and send recruiting emails targeting new or experienced agents.
  • Incorporate all text, graphics, and videos aligned with current campaigns or 
  • Recruiting & Marketing Coordination:
  • Collaborate regularly with the marketing department to create, edit, and finalize recruiting campaigns, including emails, radio spots, print ads, social media, and billboards.
  • Agent Retention:
  • Collaborate with leadership to create and send monthly internal emails to agents.
  • Include helpful information about JCRE and the Real Estate industry.


Social Media & Ad Management:

  • Social Ad Management:
  • Attend content meetings to update social ad graphics and copy as needed.
  • Communicate changes with social vendors and ensure timely completion of social ads.
  • Review and analyze social ad reports monthly.
  • Social Media Oversight:
  • Approve monthly social post outlines for JCRE pages and the JCRE Family Facebook Group.
  • Ensure timely posting of Just Listed/Just Closed posts.
  • Manage one-off social post communications and requests.
  • Oversee online profiles, reviews, and communication.


Event Planning & Management:

  • Assist in the development and implementation of event plans, timelines, and budgets, including leadership meetings, client appreciation events, and internal company events.
  • Coordinate logistics for events, including venue selection, catering, AV equipment, and décor.
  • Handle event-related communications, including invitations, RSVPs, and follow-up correspondence.
  • Prepare event materials, such as name badges, signage, and agendas.
  • Manage relationships with vendors, negotiate contracts, and ensure all deliverables meet expectations.
  • Collaborate with internal teams to ensure all event needs are met, including marketing and communications.
  • Manage technology usage for RSVPs/ticket tracking and logistical coordination.
  • Oversee the setup, execution, and teardown of events, ensuring everything runs smoothly and on schedule.
  • Ensure events run smoothly by anticipating needs and proactively addressing any issues that arise; attend events as needed.
  • Gather feedback from attendees and guests to assess the success of events.
  • Prepare post-event reports, including budget reconciliation and recommendations for future events.
  • Continuously seek opportunities to improve event planning and execution processes.



Qualifications

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
  • Experience in marketing, preferably in real estate, project management, or creative services.
  • Proven experience in video management, event planning, and content creation.
  • Proficiency in project management software and CRM systems.
  • Knowledge of Adobe Creative Suite.
  • Familiarity with social media platforms (e.g., Facebook, Instagram, LinkedIn) and social ad management tools.
  • Experience with content management systems and email marketing platforms.
  • Excellent written and verbal communication skills, with experience in writing press releases, newsletters, and email marketing.
  • Strong interpersonal skills for collaborating with internal teams and managing vendor relationships.
  • Ability to negotiate contracts and manage relationships with external vendors.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Ability to analyze social ad performance and generate actionable insights.
  • Attention to detail in invoice approval and budget management.
  • Problem-solving skills with the ability to anticipate and address issues during event planning and execution.
  • Leadership abilities in managing teams, particularly in video and event production.
  • Collaborative mindset with the ability to work effectively with marketing, leadership, and external partners.