Marketing Representative

3 weeks ago

Pensacola, Florida, United States West Florida Medical Center Clinic PA Full time
Job Title: Marketing Representative

West Florida Medical Center Clinic PA is seeking a skilled Marketing Representative to contribute to the achievement of contact goals by effectively implementing marketing strategies and referral plans.

Key Responsibilities:
  • Conduct market research to identify existing and potential referral sources for West Florida Medical Center Clinic PA.
  • Develop referral goals for identified centers through marketing development activities.
  • Analyze departmental performance and adjust marketing plans and approaches accordingly.
  • Serve as a liaison between referral sources and West Florida Medical Center Clinic PA providers to ensure clear understanding among all parties of procedures and protocols.
  • Establish positive and productive relationships among referral sources within the territory.
  • Prioritize efforts and resources based on an understanding of products, territories, and the marketplace for effective coverage of key referral sources.
  • Conduct service calls, via in-person, mail, or telephone contact, on regular and prospective referral sources to service and develop new business or assist referral sources with questions, challenges, and concerns.
  • Write, create, and distribute monthly newsletters internally and externally.
  • Create flyers, directories, and other marketing materials promoting West Florida Medical Center Clinic PA and its LLCs.
  • Update websites and sub-websites.
  • Distribute printed information such as pamphlets, brochures, and educational materials for referral sources' use.
  • Develop a status report that identifies calls made to prospective and existing referral sources and tracks results of those calls by increase or decrease in referrals. The report should also indicate comments from referral sources (positive and negative) and serve as a basis for recommending changes in procedures and policies.
  • Meet all quarterly referral objectives.
  • Maintain up-to-date call records for physicians, hospitals, pharmacies, and other field contacts.
  • Compile mailing lists and develop direct mail programs to referral sources. Maintain database records and files, including mailing and publication distribution information.
  • Arrange and accompany new and current West Florida Medical Center Clinic PA providers on introductory meetings with referring providers.
  • Order and maintain stock of West Florida Medical Center Clinic PA merchandise and coordinate distribution of merchandise to referral sources.
  • Conduct audits and/or surveys semiannually of referral sources to identify weaknesses and/or areas to target for improvement in service.
  • Conduct an ROI analysis on referral efforts once a quarter.
  • Comply with the Corporate Marketing & Strategies Policy & Procedures.
  • Perform other special projects as assigned.
Requirements:
  • Bachelor's degree preferred.
  • Two years' experience in healthcare and in marketing or sales preferred.
  • Ability to use personal transportation on a routine basis; maintain appropriate level of personal automobile liability coverage as required under West Florida Medical Center Clinic PA's Vehicle Fleet Safety Policy.
Knowledge, Skills, and Abilities:
  • Displays customer service skills, strong interpersonal skills, close attention to detail, excellent/strong verbal and written communication skills, and ability to act with diplomacy.
  • Be a person of integrity and character, willing to embrace change and make a positive impact in the lives of patients and co-workers.
  • Ability to work with staff members at all levels of the organization in a cooperative, team-oriented manner.
  • Displays computer proficiency (i.e., PC windows and MS Office environment) and ability to quickly learn new applications.
  • Ability to work after normal business hours when required.
  • Ability to travel by car, plane, and/or other types of public transportation systems.
  • Knowledge of marketing strategies, processes, and available resources.
  • Ability to create, compose, and edit written materials & gather data, compile information, and prepare reports.
  • Ability to use independent judgment and to manage and impart information to a range of referral sources.
  • Ability to stay overnight, sometimes for many consecutive nights, on marketing trips out of the local area.
  • Proficient in use of English language both in written and verbal communication.
  • Must be able to communicate with individuals of varying socio-economic backgrounds.
  • Displays ability of giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Professional demeanor and recognition of privacy considerations for patients and families.
Physical Requirements of the Essential Job Functions:
  • Strength (Lift/Carry/Push/Pull): Lightly Active (exerting up to 50-80 pounds of force occasionally)
  • Standing/Walking: Occasionally; activity exists up to 1/3 of the time
  • Keyboarding/Dexterity: Frequently; activity exists from ¾ of the time
  • Ability to look at a computer screen for extended periods.
  • Ability to perform constant repetitive hands and finger motions.
  • Ability to work in various positions (standing, sitting, bending, and walking) for extended periods of time.
  • Talking (Must be able to effectively communicate verbally): Yes
  • Seeing: Yes
  • Hearing: Yes
Emotional Requirements of the Essential Job Functions:
  • Must exhibit stable work behaviors daily.
  • Must possess adequate individual coping skills.
  • Ability to remain calm and professional regardless of workload or time constraints.
  • Must be able to work under stress and remain calm and professional.
Work Environment:
  • Exposed to frequent and constant interruptions in daily functions/schedule.
  • Must be available to customers and staff throughout the day.
  • Required to work extended hours to meet department needs.

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