Branded Content Marketing Strategist
2 weeks ago
We are seeking a highly skilled Branded Content Marketing Lead to join our team at Entravision Communications. As a key member of our marketing department, you will be responsible for developing and executing innovative branded content strategies that drive engagement and conversion across our linear and digital platforms.
The ideal candidate will have a deep understanding of Spanish language media and audiences, as well as a proven track record of creating effective content marketing campaigns. You will work closely with our sales team to develop multi-platform and multi-asset campaign ideas that connect our company offerings in a creative and effective manner.
Key Responsibilities:
- Ideate and develop innovative branded content concepts that engage and resonate with our target audience
- Collaborate with our marketing production and CES teams to optimize the effectiveness of content ideas
- Work closely with our sales department to ensure synergy and collaboration on branded content opportunities
- Stay up-to-date with the latest media and platform trends to inform content strategies
Requirements:
- 5+ years of experience in content marketing, content ideation, and/or marketing strategy
- Extensive experience in a marketing department or advertising agency setting
- Understanding of Spanish language media and audiences
- Excellent writing and concepting skills
- Ability to collaborate with multiple teams in a fast-paced and deadline-driven environment
Preferred Qualifications:
- Knowledge of Spanish language media marketing strategies
- Bachelor's degree in Communication, Marketing, or related field
About Entravision Communications:
Entravision is a diversified global media, marketing, and technology company that reaches and engages Latino consumers in the U.S. and other markets. Our portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations.
We are an equal opportunity employer and encourage women and minorities to apply.
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