Digital Marketing Director

1 day ago


Dallas, Texas, United States Dallas Convention & Visitors Bureau Full time
Job Title: Digital Marketing Director

Join the Dallas Convention & Visitors Bureau team as a Digital Marketing Director, responsible for overseeing the strategy, growth, and performance of our digital suite of products.

This role requires a strategic mind with an ability to manage multiple projects and people, as well as excellent copywriting and storytelling skills to create engaging content for various digital platforms.

The ideal candidate will have a minimum of 10 years of experience in digital marketing, with a strong understanding of digital marketing channels, including content marketing, social media, email marketing, SEM, and SEO.

This is a full-time position with an expectation of 40+ hours of work each week, with regular office hours from Monday to Friday, 8:30am to 5pm. Evening and weekend work, as well as participation in events outside of regular office hours, is expected regularly.

The person in this role can expect up to 40% local travel within the City of Dallas and may require travel outside of Dallas for industry meetings, conferences, and other events.

Key Responsibilities:

  • Collaborate with the CMO to align digital strategies with overall marketing objectives and organizational goals.
  • Create, execute, and continually optimize the digital experience of Visit Dallas owned channels.
  • Oversee vendor relationships, including managing contracts, budget, and renewals.

Requirements:

  • Bachelor's Degree or equivalent experience in marketing/communications field.
  • Familiarity with email marketing platforms, such as Active Campaign, and experience in campaign creation, segmentation, and automation.
  • Minimum of 10 years' experience in digital marketing, with a minimum of 5 years of experience in digital marketing.
  • Required basic skills in Illustrator, Photoshop, Microsoft Office Suite, DBS & DMS.
  • Proficiency in content management systems (CMS) and experience in updating and maintaining website content.
  • In-depth knowledge of digital marketing channels, including content marketing, social media, email marketing, SEM, and SEO.

Work Environment and Physical Demands:

The person in this role will mostly operate in an office environment with frequent and consistent use of a laptop computer, monitor, keyboard, mouse, cell phone, and copier. It is largely a sedentary role with extended work time sitting and using computer accessories.



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