Digital Marketing Director

2 weeks ago


Dallas, Texas, United States Visit Dallas Full time
About the Role

We are seeking a highly skilled Digital Marketing Director to join our Marketing team at Visit Dallas. As a key member of our team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives engagement, conversions, and revenue growth for our organization.

Key Responsibilities
  • Develop and implement a digital marketing strategy that aligns with our overall marketing objectives and organizational goals.
  • Oversee the development and maintenance of our website, including content creation, SEO, and user experience.
  • Manage and optimize our social media presence, including content creation, engagement, and advertising.
  • Develop and execute email marketing campaigns that drive engagement and conversions.
  • Collaborate with our CMO to align digital strategies with overall marketing objectives and organizational goals.
  • Manage vendor relationships, including contracts, budget, and renewals.
  • Lead and manage a team of in-house employees, including a digital marketing manager and social media manager.
Requirements
  • Bachelor's Degree or equivalent experience in marketing/communications field.
  • Familiarity with email marketing platforms, such as Active Campaign, and experience in campaign creation, segmentation, and automation.
  • Minimum of ten years' experience preferred, with a minimum of 5 years of experience in digital marketing.
  • Required Basic skills in the following software programs: Illustrator, Photoshop, Microsoft Office Suite, DBS & DMS.
  • Proficiency in content management systems (CMS) and experience in updating and maintaining website content.
  • In-depth knowledge of digital marketing channels, including content marketing, social media, email marketing, search engine marketing (SEM) and search engine optimization (SEO).
What We Offer

We offer a competitive salary, excellent benefits, and a dynamic work environment. If you are a motivated and experienced digital marketing professional looking for a new challenge, please submit your application.



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