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Senior Product Marketing Manager
2 months ago
The Senior Product Marketing Manager will be responsible for developing and executing comprehensive go-to-market strategies for our product portfolio. This role requires a strategic thinker with a deep understanding of market dynamics, customer needs, and competitive positioning.
Key Responsibilities- Go-to-Market Strategy: Develop and execute go-to-market plans for product launches, ensuring successful market entry and customer adoption.
- Market Analysis: Conduct thorough market research to understand industry trends, customer needs, and competitive landscape. Translate insights into actionable strategies.
- Competitive Positioning: Define and communicate the unique value propositions of our products, clearly differentiating them from competitors.
- Customer Engagement: Build and maintain strong relationships with customers through targeted marketing campaigns, regular communication, and feedback loops.
- Internal & External Enablement: Collaborate with internal and client-facing teams to provide essential tools, training, and collateral to enhance their performance and drive sales growth.
- Content Creation: Develop compelling marketing materials, including product briefs, case studies, white papers, and presentations.
- Cross-Functional Collaboration: Work closely with product management, sales, and other departments to ensure alignment and consistency in product messaging and positioning.
- Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and adjust strategies as needed.
- A competitive salary range of $150,000-180,000 per year.
- A generous PTO policy with a minimum of three weeks off per year.
- Free therapy coverage benefits to ensure our employees have access to the care they need.
- Competitive Medical, Dental, and Vision coverage with plans to meet every need.
- Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events.
- Eight weeks of paid Parental Leave.
- A 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary.
- Travel to Denver 1x a year for annual Shift gathering.
- Fourteen (14) company holidays.
- Company Shutdown between Christmas and New Years.
- Supplemental life insurance, pet insurance coverage, commuter benefits and more.
