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Senior Associate, Digital Tag Management Specialist
4 weeks ago
Location: Chicago, Illinois
Job Type: Contract
Compensation Range: $57 - $62 per hour
Cella is seeking a skilled and motivated Senior Associate, Digital Tag Management to join our client's team for a hybrid contract opportunity in Chicago, IL.
Job Summary:The Senior Associate, Digital Tag Management will play a pivotal role in supporting Owned and Paid Media by executing, implementing, and providing consultation on tagging of pages tied to digital marketing campaigns.
Responsibilities:- Partner with Paid Media stakeholders to provide consultation and thought leadership on tagging strategies for search, social, mobile, display, and video campaigns.
- Ensure the placement and management of digital media tags within Tag Management platforms to support campaign performance, targeting, and monitoring across various platforms.
- Maintain governance and ensure adherence to best practices for tagging and media/ad operations procedures.
- Perform quality control checks and document setups for campaign executions to ensure best-in-class performance.
- Collaborate with business partners and technology teams to ensure that tagged data is transformed into valuable, analytically accessible datasets for business intelligence and decision-making.
- Review and validate project documentation, including specifications, user guides, help files, and procedures, to ensure the quality of tagging and data deliverables.
- Ensure compliance with data collection, tag deployment, and user privacy regulations.
- Experience level: Experienced
- Minimum 6 years of experience
- Education: Bachelor's degree
- Minimum 2+ years of experience in digital tag management or a similar role
- Minimum 3+ years of experience in digital marketing/advertising
- Minimum 3+ years of experience in digital ad operations, media and site tagging, marketing analytics, and digital campaign performance measurement
- Hands-on experience with Google Analytics, Adobe Analytics, JIRA, Webtrends, CoreMetrics, Ad Servers, Demand Side Platforms (DSP), and Tag Management Platforms
- Strong understanding of the digital advertising ecosystem and paid media measurement methodologies
- Demonstrated ability to collaborate with cross-functional teams and deliver high-quality solutions in a fast-paced environment
- Expertise in tag deployment, data collection methodologies, and media operations
- Strong analytical and problem-solving skills, with a data-driven approach to improving campaign performance
- Excellent communication and organizational skills, with the ability to manage multiple priorities and deadlines
- Proactive in identifying opportunities for innovation and process improvements
Cella is an equal opportunity employer and welcomes people of all abilities. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Cella offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
