Senior Marketing Manager

4 weeks ago


Basking Ridge, New Jersey, United States Verizon Full time
About the Role

We are seeking a highly collaborative and innovative Senior Manager Product Marketing to join our team at Verizon. As a key member of our marketing organization, you will be responsible for developing and executing marketing strategies to expand our Advanced Communication solutions for Global Enterprise, Public Sector, Business Markets, and Indirect channels.

You will leverage market data and insights, Verizon base customer and prospect analytics, customer persona types, and other information to develop the appropriate launch strategy for new and existing products. You will also serve as the product and portfolio CMO, working with the product management organization to develop the product/portfolio business case, product success key performance indicators (KPIs), and objectives and key results (OKRs).

In this role, you will be responsible for developing product/portfolio value proposition, customer outcome/benefits, VBG's market differentiation, and the channel and digital activation strategy in partnership and collaboration with product, segment marketing, sales, and solutions architects.

Key Responsibilities
  • Develop and execute marketing strategies to expand Advanced Communication solutions
  • Leverage market data and insights to develop launch strategies
  • Develop product/portfolio value proposition, customer outcome/benefits, and market differentiation
  • Collaborate with product, segment marketing, sales, and solutions architects to develop channel and digital activation strategy
Requirements
  • 6+ years of relevant work experience
  • Development of B2B marketing programs
  • Sales Enablement creation and execution experience
  • Marketing and value proposition creation
  • Market Research Analysis experience
  • Ability to analyze and drive insights from data to make informed decisions and recommendations
Preferred Qualifications
  • Master's degree
  • Strategic consulting with a business development and marketing focus
  • Ability to work closely with multiple cross-functional organizations
  • Strong project management, analytical, problem-solving, interpersonal, communication, negotiating, and relationship-building skills
  • Unified Communications and/or Contact Center technology knowledge and working experience
About Verizon

We are proud to be an equal opportunity employer and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. We strive for a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

We offer a comprehensive benefits package, including health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance.

For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington, or Washington, D.C. work location, the compensation range for this position is between $120,000.00 and $243,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience.



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