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Senior Marketing Manager

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Basking Ridge, New Jersey, United States Verizon Full time
Job Description

At Verizon, we're seeking a highly skilled Senior Manager, Creator Marketing to join our team. This role will be responsible for developing and executing breakthrough creator/influencer social strategies and creative campaigns that drive Verizon's brand and business objectives.

Key Responsibilities:

  • Develop and execute end-to-end creator marketing campaigns that put creators and creator content at the center of 360-degree integrated marketing initiatives.
  • Partner with cross-functional teams and agency partners to execute and bring campaigns to life.
  • Develop bespoke creator campaigns, partnerships, and content strategies that drive business results.
  • Lead multiple creator initiatives for key brand moments while defining and refining the brand's overall creator strategy and value proposition.
  • Collaborate with the Verizon marketing organization, influencer agency, and creators to develop creative executions and unique storytelling formats that create an emotional connection with the brand.
  • Develop strategic approaches, content calendars, and planned and reactive moment strategies to fuel a creator content engine that powers Verizon's holistic content ecosystem.
  • Partner with brand social, marketing activation, media, and analytics teams to bring influencer strategy and individual campaign executions to life as part of larger omni-channel campaigns.

Requirements:

  • 6+ years of relevant experience in influencer marketing, creative/creator/social agency, client, platform, or talent agency.
  • Expertise in the influencer marketing tech stack and key software to enable brands to efficiently manage and scale an effective influencer practice.
  • Strong project leadership and communication skills, with the ability to balance multiple projects in a fast-paced environment.
  • Elite verbal and written presentation and storytelling ability, with a high degree of aptitude for leading meetings, owning presentations, and being a compelling presence in the room.
  • Proven track record of managing successful social/digital campaigns across social platforms (Instagram, TikTok, YouTube, Twitter).

What We Offer:

  • A collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.
  • A comprehensive benefits package, including health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance.
  • A dynamic and supportive team environment that encourages growth and development.