Programmatic Advertising Manager

4 weeks ago


Morrisville, United States 2019 Full time
Programmatic Advertising Manager Job Description

We are seeking a highly skilled Programmatic Advertising Manager to join our team at Relias. As a key member of our marketing team, you will be responsible for executing programmatic advertising campaigns on behalf of our clients.

Key Responsibilities:
  • Collaborate with cross-functional internal teams and stakeholders to understand campaign objectives and target audiences.
  • Develop media buying strategies that align with the overall marketing goals and budget constraints.
  • Conduct research to identify the most suitable media channels for the target audience.
  • Negotiate with media vendors and publishers to secure the best rates and placements for advertisements.
  • Purchase advertising space and time slots across selected media channels, ensuring optimal reach and frequency.
  • Monitor and adjust media plans in response to real-time performance data and changing market conditions.
  • Generate detailed reports on campaign performance, including reach, engagement, conversions, and ROI.
Requirements:
  • Bachelor's degree in Marketing with a focus on digital marketing or related field.
  • Minimum 4 years of hands-on experience in media buying.
  • Proven track record of successfully managing large-scale media campaigns across various media channels.
  • Deep understanding of different media channels and their respective advantages and disadvantages.
  • Knowledge of media planning and buying processes.
  • Familiarity with market research techniques and tools to understand audience demographics, media consumption habits, and competitive activity.
Preferred Qualifications:
  • IAB Digital Media Sales Certification
  • Google Ads Certification

Relias is an Equal Opportunity Employer and a Drug-Free workplace. We value collaboration and want to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 30/40 days/quarter.



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