Programmatic Advertising Manager
4 weeks ago
We are seeking a highly skilled Programmatic Advertising Manager to join our team at Relias. As a Programmatic Advertising Manager, you will be responsible for executing programmatic advertising campaigns on our clients' behalf.
Key Responsibilities:- Collaborate with cross-functional internal teams and stakeholders to understand campaign objectives and target audiences.
- Develop media buying strategies that align with the overall marketing goals and budget constraints.
- Conduct research to identify the most suitable media channels for the target audience.
- Analyze market trends, audience demographics, media consumption habits, and competitive activities.
- Negotiate with media vendors and publishers to secure the best rates and placements for advertisements.
- Purchase advertising space and time slots across selected media channels, ensuring optimal reach and frequency.
- Monitor and adjust media plans in response to real-time performance data and changing market conditions.
- Monitor the performance of media campaigns using various analytics tools and metrics.
- Generate detailed reports on campaign performance, including reach, engagement, conversions, and ROI.
- Provide insights and recommendations for future campaigns based on performance analysis.
- Bachelor's degree in Marketing with a focus on digital marketing or related field.
- Minimum 4 years of hands-on experience in media buying.
- Proven track record of successfully managing large-scale media campaigns across various media channels.
- Deep understanding of different media channels and their respective advantages and disadvantages.
- Knowledge of media planning and buying processes.
- Familiarity with market research techniques and tools to understand audience demographics, media consumption habits, and competitive activity.
- Excellent negotiation skills to secure the best rates and placements from media vendors and publishers.
- Strong ability to analyze data and derive actionable insights for optimizing media campaigns.
- Proficiency in interpreting performance metrics and making data-driven decisions.
- Excellent verbal and written communication skills for interacting with clients, vendors, and internal teams.
- IAB Digital Media Sales Certification
- Google Ads Certification
Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities.
Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute).
You would be expected to work in our Morrisville, NC Headquarters approximately 30/40 days/quarter.
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