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Hospitality Business Development Specialist

2 months ago

Atlanta, Georgia, United States Inspira and Enthuse Full time
Job Description

Company Overview

Inspira and Enthuse is a dynamic team of passionate individuals dedicated to enriching lives through our expertise in business, marketing, and brand development. We strive to inspire and influence people through our experiences, storytelling, and wisdom, while maintaining a fun and balanced approach to our work.

Job Summary

We are seeking a highly motivated and experienced Spirits Industry Professional to join our team as a Hospitality Business Development Specialist. The successful candidate will be responsible for driving brand and commercial performance across a territory of on-premise accounts for a large portfolio of spirits brands.

Key Responsibilities

  • Legal and Compliance Accountability
    • Maintain all legal and marketing code guidelines
  • Customer Engagement
    • Drive brand presence, performance, and advocacy in various segments of on-premise accounts using strategic engagement activities and business-focused solutions
  • Commercial and Performance Strategy
    • Plan, track, and implement brand and portfolio engagement using performance data (volume, menu growth/share, activities) provided by agency and client
  • Consumer Strategy
    • Gain insight to consumer trends in various segments of on-premise accounts to inform customer (account) engagement sessions
  • Social Media Presence
    • Utilize social platforms to support brand initiatives
  • Agency Accountabilities
    • Complete accurate and timely management of agency initiatives including:
      • Budget and expense management
      • All reporting responsibilities
      • Tracking and management of performance data using agency-appointed platforms
      • Participation in all internal training initiatives
      • Point of Sale, asset, and warehouse management
      • Brand, market, competitive, and customer insight curation
  • Leverage Agency Expertise
    • Seek, secure, and facilitate opportunities to bring education team and its content to on-premise customers within territory
  • Network Partnership
    • Serve as key liaison between the portfolio, distributor, manager, and customers for the accounts within the coverage territory
  • Learning
    • Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation

What Success Looks Like

  • Commercial growth (exceeding goals) in on-premise accounts within territory
  • Menu presence growth (exceeding goals) in on-premise accounts within territory
  • Delivery of program activities within the on-premise environment
  • Growing presence on social media
  • Positive 360° feedback from manager, market team, and client partners
  • Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client
  • High rate of added value across territory (going over and above with our client partnership in the field)
  • Increasing brand and category knowledge

Physical Demands

  • Bending, squatting, crouching, and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
  • Frequent lifting and moving cases of product and other objects of 50 pounds or more

Qualifications

  • Minimum 3 years of experience in the spirits or hospitality industry
  • Distributor or broker experience is a plus
  • Bar/restaurant/hotel operator experience a plus
  • Growing network of industry professionals in market
  • Knowledge of liquor laws, regulations, and rules
  • Interest in growing knowledge in spirits history/production and cocktail culture
  • Excellent written and verbal communication skills
  • Persuasive selling and negotiation skills are required to develop and maintain strong relationships
  • Ability to tailor communications for a variety of on-premise environments
  • Deep understanding of market and industry trends
  • Strong budget management skills
  • Social media fluency
  • Ability to work remotely
  • Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
  • Must have access to reliable transportation to travel to and from accounts
  • Desire for mentorship and willingness to contribute to team culture
  • Bilingual required (English and Spanish-speaking)
  • Manage administrative tasks with attention to meeting agency compliance guidelines and standards