Associate Director

2 weeks ago

Mettawa, Illinois, United States AbbVie Full time
About AbbVie

AbbVie is a global biopharmaceutical company dedicated to discovering and delivering innovative medicines and solutions that solve serious health issues. Our mission is to make a remarkable impact on people's lives across multiple therapeutic areas, including immunology, oncology, neuroscience, and eye care.

Job Description

We are seeking an experienced Associate Director to lead our Patient Services Marketing team in Access and Reimbursement Marketing. This role will be responsible for designing, developing, and implementing HCP strategy for the APS Access teams for the Eye Care and Oncology brands.

Key Responsibilities
  • Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement teams to elevate creative excellence and drive consistency of APS marketing programs.
  • Develop innovative and impactful initiatives and tactics that align to the Patient Services strategic imperatives and APS Marketing priorities.
  • Drive insights from data, customer engagement, and cross-functional collaboration.
  • Lead the A & R Provider Marketing Annual Planning Process and development of access strategy for associated functional areas.
  • Lead the development of the PSP brand positioning and access messages across stakeholders for new and enhanced patient services support care models, including the identification of barriers to patient access and developing innovative solutions to address those needs.
  • Generate strategic responses to critical market disruptors.
  • Responsible for A & R Eye Care and Oncology Provider marketing budgets while identifying efficiencies/synergies where possible to maximize resources.
  • Work with AbbVie Digital Lab, Medical, Regulatory, Legal, OEC, Business and Technology Solutions to ensure comprehensive governance process upon roll-out of any initiative.
  • People leader, prioritizing investment of time in the growth and development of direct reports.
Requirements
  • Advanced degree and previous marketing leadership experience required.
  • 8+ years of experience in marketing and/or strategic leadership, with the ideal candidate having previous Pharma experience with medical buy and bill products, as well as, working knowledge of supporting field access teams.
  • Demonstrated ability to manage brand positioning, end-to-end campaign management, and finance management.
  • Strong background in HCP service and retention strategies.
  • Proficient planning and organization skills, attention to detail, execution, agility, and follow-through.
  • Ability to manage and lead various external and internal partnerships, including agencies and production vendors.
  • Demonstrated experience leading marketers and cross-functional teams.
  • Excellent communication (oral, written, and presentation) and people skills.
  • Experience developing marketing plans and programs.
About AbbVie's Culture

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. We strive to create a work environment that is inclusive, respectful, and supportive of all employees, regardless of their background, culture, or identity.

We offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees. This job is eligible to participate in our short-term and long-term incentive programs.

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