Associate Director
2 weeks ago
AbbVie is a global biopharmaceutical company dedicated to discovering and delivering innovative medicines and solutions that solve serious health issues. Our mission is to make a remarkable impact on people's lives across multiple therapeutic areas, including immunology, oncology, neuroscience, and eye care.
About the RoleWe are seeking an experienced Associate Director to lead our Access and Reimbursement Marketing team. As a key member of our Patient Services Marketing team, you will be responsible for designing, developing, and implementing HCP strategy for our Eye Care and Oncology brands. You will work closely with cross-functional teams to drive business outcomes and lead the development of access strategy for associated functional areas.
Key Responsibilities- Provide oversight of agency relationships and drive creative excellence in marketing programs.
- Develop innovative and impactful initiatives and tactics that align with Patient Services strategic imperatives and APS Marketing priorities.
- Lead the development of PSP brand positioning and access messages across stakeholders for new and enhanced patient services support care models.
- Generate strategic responses to critical market disruptors.
- Responsible for A & R Eye Care and Oncology Provider marketing budgets and identify efficiencies/synergies where possible to maximize resources.
- Advanced degree and previous marketing leadership experience required.
- 8+ years of experience in marketing and/or strategic leadership, with previous Pharma experience with medical buy and bill products.
- Strong working knowledge of the payer landscape, buy and bill, and specialty pharmacy acquisition models.
- Ability to manage brand positioning, end-to-end campaign management, and finance management.
- Excellent communication and people skills.
At AbbVie, we value diversity, inclusion, and collaboration. We are committed to operating with integrity, driving innovation, and transforming lives. If you are a motivated and experienced marketing professional looking for a challenging role, we encourage you to apply.
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