Digital Insights Manager
6 days ago
We are seeking a highly skilled Digital Insights Manager to join our team at Biogen. As a key member of our digital marketing team, you will be responsible for driving business performance through data-driven insights and analytics.
Key Responsibilities:
- Develop and implement data-driven strategies to inform digital marketing decisions
- Analyze digital data to assess promotional effectiveness and support optimization efforts
- Partner with cross-functional teams to develop data-driven insights and analysis
- Manage digital analytics, insight generation, and media strategy across all digital channels
- Support the definition and reporting against KPIs for marketing campaigns
Requirements:
- Bachelor's degree required; Master's preferred
- Minimum 7 years of experience working in a digital marketing analytics role with expertise in Adobe Analytics and ad serving platforms
- Depth of experience with digital media analytics, website analytics, and digital media strategy required
- Strong analytical and quantitative skill set, including knowledge of advanced statistical modeling approaches
- Excellent communication and presentation skills
- Ability to work in a fast-paced environment and prioritize multiple projects
What We Offer:
- A dynamic and collaborative work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package
- The chance to work on high-impact projects that drive business results
About Biogen:
Biogen is a global biotechnology company that is committed to building on its culture of inclusion and belonging. We are a team of talented and passionate individuals who are dedicated to delivering life-changing medicines and making a positive impact on the world.
We are an equal opportunities employer and welcome applications from diverse candidates. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law.
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