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Digital Marketing Manager
2 months ago
We are seeking a highly skilled Digital Marketing Manager to join our team at LanceSoft. As a key member of our marketing team, you will be responsible for developing and executing targeted marketing campaigns to reach our customers and prospects.
Key Responsibilities:- Build and maintain audience segments using online and offline data, including first, second, and third-party data.
- Develop and execute targeted marketing campaigns across multiple channels, including email, social media, third-party sites, partnerships, and programmatic buying.
- Optimize campaign performance to ensure maximum ROI.
- Define, maintain, and govern a portfolio of audience definitions for both prospecting and nurturing using data management platforms and other relevant tools.
- Establish best practices for audience sizing, characteristics, and applying demographic and behavioral data insights.
- Translate business objectives into campaign targeting rules and design effective audience flowcharts.
- Partner with data scientists to develop and interpret targeted customer and prospect profiles, providing actionable recommendations.
- Collaborate with divisional marketing teams to coordinate programs and avoid conflicting messaging.
- Review selection, exclusion, and suppression logic to ensure accurate target group identification.
- Continuously evaluate opportunities to enhance process flows.
- Validate list selection logic, segmentation, offers, and dynamic output, ensuring alignment with business goals.
- Stay updated on changes in data sources, flows, and customer touchpoints.
- Advocate for process automation.
- 4+ years of experience with advanced segmentation tools.
- Experience managing others.
- Proficiency with query languages and campaign management tools (Adobe Experience Platform, IBM Unica Campaign, Adobe Audience Manager, Databricks).
- Experience with segmentation schemes, demographic data, and predictive modeling.
- Understanding of audience development channels such as email, social media, third-party sites, partnerships, and programmatic buying.
- Experience using SQL, Spark, or PowerBI for data analysis.
- Experience in business analysis, operations, or B2B services.
- Strong problem-solving skills and ability to debug issues.
- Proficiency in logic and QA for external data files.
- Strong collaboration skills and a continuous learning mindset.
- Digital savvy with exceptional analytical, quantitative, and critical thinking skills.
- Expertise in marketing, staying current on industry developments through educational institutions, professional organizations, publications, and vendors.
- Ability to organize, analyze, interpret, and disseminate information effectively.
- Proficient with Microsoft Word, PowerPoint, and Access.
- Ability to work under pressure and adapt as needed.
- Strong decision-making skills, with the ability to prioritize and manage multiple projects in a fast-paced environment.
LanceSoft offers a comprehensive benefits package to our full-time regular employees who work a minimum of 30 hours a week or more. This includes:
- Four options of medical insurance.
- Dental and Vision Insurance.
- 401k Contributions.
- Critical Illness Insurance.
- Voluntary Permanent Life Insurance.
- Accident Insurance.
LanceSoft is a certified Minority Business Enterprise (MBE) and an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
