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Digital Marketing Manager

2 months ago

Colorado Springs, Colorado, United States Integrated Resources Full time
Job Title: Digital Marketing Manager Job Summary: We are seeking a highly skilled Digital Marketing Manager to join our team at Integrated Resources. The successful candidate will be responsible for building targeted segments using online and offline data, developing audiences to reach contacts through various channels, and optimizing audience reach during campaigns to ensure maximum ROI. Key Responsibilities: * Develop and implement targeted segmentation strategies using advanced data tools and techniques * Collaborate with data scientists to develop and interpret targeted customer and prospect profiles * Partner with divisional marketing teams to coordinate programs and avoid conflicting messaging * Review and validate list selection logic, segmentation, offers, and dynamic output to ensure accurate target group identification * Stay up-to-date on changes in data sources, flows, and customer touchpoints Requirements: * Bachelor's Degree * 4+ years of experience with advanced segmentation tools * Experience managing others * Proficiency with query languages and campaign management tools (Adobe Experience Platform, IBM Unica Campaign, Adobe Audience Manager, Databricks) * Experience with segmentation schemes, demographic data, and predictive modeling * Understanding of audience development channels such as email, social media, third-party sites, partnerships, and programmatic buying Preferred Qualifications: * Experience using SQL, Spark, or PowerBI for data analysis * Experience in business analysis, operations, or B2B services * Strong problem-solving skills and ability to debug issues * Proficiency in logic and QA for external data files * Strong collaboration skills and a continuous learning mindset What We Offer: * 100% remote work arrangement * 1 team interview * Competitive salary and benefits package How to Apply: If you are a motivated and experienced Digital Marketing Manager looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].