Marketing Associate, Patient Engagement

2 weeks ago


Chicago, Illinois, United States Strive Health, LLC Full time

Position Overview

The Associate in Patient Growth Marketing plays a crucial role in executing our marketing initiatives aimed at engaging patients through diverse channels such as direct mail, SMS, and email communications. This position is tasked with launching marketing campaigns and facilitating inbound inquiries to Strive Health, necessitating meticulous attention to detail and robust project management skills when collaborating with external partners.

Key Responsibilities

  • Oversees and coordinates all marketing requests from market teams, collaborating with external graphic designers to implement necessary modifications. Responsible for updating the corporate website.
  • Implements email marketing strategies to enhance patient engagement with Strive Health programs.
  • Organizes and executes direct mail initiatives in partnership with external printing services, ensuring budgetary compliance through cost assessments.
  • Collaborates with Strive Health's Product team to roll out SMS campaigns targeting eligible patients, utilizing data-driven insights to recommend improvements.
  • Considers the patient experience in the selection of marketing channels to optimize engagement with Strive Health.
  • Employs a project management framework for each task, ensuring adherence to timelines and delivery commitments to both internal and external stakeholders.
  • Creates presentations to secure internal endorsements from market teams and external approvals from partners prior to campaign launches.

Required Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related discipline.
  • Minimum of 1 year of experience in lifecycle marketing, focusing on direct mail, email, and SMS campaigns.
  • At least 1 year of experience managing creative projects and liaising with graphic designers and printing vendors.
  • 1+ years of experience utilizing Salesforce or similar CRM platforms.
  • 1+ years of experience in digital marketing, particularly in website management.

Preferred Qualifications

  • Experience in a B2B2C marketing environment.
  • Proficient in creating marketing presentations to obtain approvals from both internal and external stakeholders.
  • Previous experience in the healthcare sector, particularly in value-based care models.
  • Strong familiarity with content management systems, especially WordPress.

Compensation: Annual base salary range of $66,000.00 to $77,000.00



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