Digital Transformation Marketing Lead

4 days ago

Irvine, California, United States TP-Link Systems Inc. Full time

About Us

TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. Our commitment to excellence serves customers in over 170 countries.

Job Summary

We are seeking an experienced Digital Transformation Marketing Lead to join our team. This role will be responsible for developing and executing comprehensive growth marketing strategies and campaigns to acquire, activate, and retain partners and customers across Omada business networking portfolio.

About the Role

As a key member of our marketing team, you will work closely with cross-functional teams to plan and execute integrated marketing campaigns across digital advertising, email marketing, social media, and content marketing. You will analyze campaign data and performance metrics to help optimize effectiveness and identify opportunities for growth.

Responsibilities

  • Develop and execute comprehensive growth marketing strategies and campaigns to acquire, activate, and retain partners and customers across Omada business networking portfolio.
  • Conduct market research and customer analysis to identify audience targeting and shape messaging and positioning strategies.
  • Work with cross-functional teams to plan and execute integrated marketing campaigns across digital advertising, email marketing, social media, and content marketing.
  • Drive partner and customer acquisition by attending industry shows and executing effective marketing events.
  • Analyze campaign data and performance metrics to help optimize effectiveness and identify opportunities for growth.
  • Collaborate with product management and sales teams to align marketing efforts with product launches, promotions, and sales goals.
  • Manage marketing budgets, track resource allocation, and help optimize marketing spend for better ROI.
  • Cultivate and nurture high-level relationships with external agencies, vendors, and strategic partners to enhance marketing reach, accelerate go-to-market efforts, and achieve business objectives through innovation and collaboration.
  • Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into TP-Link's marketing operations to maintain a competitive edge.

Requirements

  • Bachelor's degree in marketing or a related field.
  • 6-12 years of experience in B2B growth marketing and partner acquisition, or related roles in the business networking or related unified communication industries.
  • Demonstrated success in developing and executing high-impact growth marketing strategies that drive significant customer acquisition, engagement, and retention at scale. Expertise in launching and managing global product marketing campaigns across diverse regions.
  • Extensive experience managing advertising campaigns thru digital channels, B2B channels, and industry shows and events.
  • Strong analytical skills with experience in data analysis tools such as Google Analytics or similar platforms.
  • Familiarity with marketing automation platforms, CRM systems, and email marketing tools.
  • Excellent communication and collaboration skills with the ability to work effectively in cross-functional teams.
  • Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality.
  • Problem-solving mindset with a focus on driving business growth through innovative marketing approaches.
  • Ability to manage multiple tasks in a fast-paced, dynamic environment.

Salary

$150,000 - $210,000 per year, depending on experience, plus bonus potential.

Benefits

  • Fully paid medical, dental, and vision insurance (partial coverage for dependents)
  • Contributions to 401(k) funds
  • Over four weeks of PTO per year
  • Bi-annual pay increases
  • Health and wellness benefits, including free gym membership
  • Quarterly team-building events

  • Digital Marketing Lead

    2 weeks ago

    Irvine, California, United States Nihon Kohden Full time

    About Us:Nihon Kohden America is a leading provider of medical devices and healthcare solutions, dedicated to improving patient outcomes through innovative technology and exceptional service.Job Summary:We are seeking a highly skilled and experienced Senior Digital & Integrated Marketing Specialist to join our team at Nihon Kohden America. The successful...

  • Digital Transformation Leader

    4 weeks ago

    Irvine, California, United States Mutual of Omaha Mortgage Full time

    We are seeking a highly skilled Digital Transformation Leader to join our team at Mutual of Omaha Mortgage. As a key member of our organization, you will play a critical role in driving the success of our digital marketing websites, customer portals, and related integration platforms.Salary: $125,000 - $150,000 per yearJob DescriptionAs a Digital...

  • Marketing Strategy Lead

    2 weeks ago

    Irvine, California, United States Super Color Digital Full time

    About the RoleSuper Color Digital is seeking a skilled Digital Marketing Strategist Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing effective marketing strategies to promote our company's products and services.In this role, you will have the opportunity to utilize your creativity,...

  • Digital Transformation Expert

    4 weeks ago

    Irvine, California, United States LTIMindtree Full time

    About UsLTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise...

  • Digital Logistics Transformation Manager

    2 weeks ago

    Irvine, California, United States GLOVIS America, Inc. Full time

    Digital Transformation OpportunitiesIn this exciting role, you will have the opportunity to lead the development and activation of a multi-year IT strategy centered on new business models for all GLOVIS entities. You will work closely with internal stakeholders, including subsidiary IT counterparts, to ensure clear communication about IT decisions impacting...

  • Digital Marketing Strategist

    1 week ago

    Irvine, California, United States Nihon Kohden Full time

    Job Overview: We are seeking a highly skilled Digital Marketing Strategist to lead our digital and outreach strategy development and execution. As a key contributor, this person will generate and manage digital information, including social media, websites, SEO, SEM and other digital spaces.Responsibilities:Set up, track, and report on campaign KPIs and...

  • Digital Transformation Lead

    2 days ago

    Irvine, California, United States GLOVIS America, Inc. Full time

    Key Responsibilities:Pilot and support the scale of new and emerging digitally-enabled logistics and e-business solutions/business modelsDeliver new valuable content for business and end-user experience (New processes based upon new tech, best practices, IT trend, case study for proof of concept)

  • Digital Storage Solutions Manager

    2 weeks ago

    Irvine, California, United States Western Digital Full time

    Job DescriptionWe are seeking a talented Digital Storage Solutions Manager to lead the development of cutting-edge storage solutions for consumers, prosumers, and small-to-medium businesses (SMBs).This role focuses on defining and managing software products that simplify and enhance the organization, accessibility, and security of digital data for home users...

  • Digital Marketing Strategist

    1 week ago

    Irvine, California, United States Advantech Full time

    About the JobAs a highly skilled Digital Marketing Specialist at Advantech, you will play a crucial role in developing and executing innovative marketing strategies to promote our products and services. With a focus on technical fields, you will be responsible for creating engaging content, managing digital campaigns, and analyzing results to drive business...

  • Digital Marketing Strategist

    2 days ago

    Irvine, California, United States Identified Talent Solutions Full time

    At Identified Talent Solutions, we are seeking a highly skilled and experienced Associate Digital Director to lead our digital advertising team. This role offers an exciting opportunity for a strategic thinker and digital marketing expert to make a significant impact within the agency team and for our clients.The ideal candidate will have a minimum of 5+...

  • Digital Business Transformation Consultant

    2 weeks ago

    Irvine, California, United States 3 Day Blinds Full time

    At 3 Day Blinds, we are committed to becoming the fastest growing, most loved window covering company in the world. To achieve this goal, we need talented individuals like you to join our team as a Digital Business Transformation Consultant. As a Salesforce Business Partner, you will collaborate with our Sales, IT, and Marketing teams to solve complex...

  • High-Performance Sales Representative

    4 weeks ago

    Irvine, California, United States Digital Marketing Full time

    About the Role: As a sales closer at our firm, you will play a critical role in driving revenue growth and expanding our client base. You will be responsible for identifying new business opportunities, building relationships with potential clients, and closing deals through effective communication and negotiation.We are looking for a highly motivated and...

  • Digital Marketing Professional

    4 days ago

    Irvine, California, United States Bluon, Inc. Full time

    Bluon, Inc. is seeking a talented Digital Marketing Professional to join our team. As a Digital Marketing Professional, you will be responsible for leveraging digital marketing channels to drive engagement and sales.The estimated salary for this position is $90,000 - $125,000 per year, depending on experience.The ideal candidate will have expertise in...

  • Senior Corporate Counsel

    4 weeks ago

    Irvine, California, United States Panasonic Avionics Corporation Full time

    About Panasonic Avionics CorporationWe are a leading innovator in the entertainment industry, delivering cutting-edge technology solutions to millions of passengers worldwide. Our new global headquarters in Irvine, CA offers a dynamic and collaborative work environment with access to top-notch amenities.Job SummaryPanasonic Avionics Corporation is seeking a...

  • Digital Marketing Strategist

    4 weeks ago

    Irvine, California, United States Nihon Kohden Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Strategist to lead our digital marketing efforts in the medical device industry.Key Responsibilities:Develop and execute comprehensive digital marketing strategies to drive business growth and brand awarenessManage and maintain all digital channels, including social media, websites, SEO, SEM,...

  • Digital Marketing Strategist for Medical Devices

    4 weeks ago

    Irvine, California, United States Nihon Kohden Full time

    Nihon Kohden America is seeking a skilled Digital Marketing Specialist to lead our digital and outreach strategy development and execution. As a key contributor, this person will generate and manage digital information, including social media, websites, SEO, SEM, and other digital spaces.About the RoleOur ideal candidate will have a strong proficiency and...

  • Digital Marketing Leader

    2 days ago

    Irvine, California, United States Identified Talent Solutions Full time

    Job DescriptionWe are seeking a highly skilled and experienced digital marketing leader to join our team at Identified Talent Solutions.The Associate Digital Director will be responsible for developing and executing comprehensive digital advertising strategies for clients, including PPC, SEO, social media, content marketing, and display advertising.This role...

  • Digital Marketing Professional

    3 days ago

    Irvine, California, United States Strategic Employment Full time

    Job OverviewWe are working with a leader in their industry whose product is used by many Fortune 100 companies. They are looking for their next Digital Marketing Specialist to join their team.The ideal candidate would have extensive experience within digital marketing campaigns and market research. You will be joining an established team and have a clear...

  • Digital Solutions Specialist

    7 days ago

    Irvine, California, United States Scantech Digital, Inc. Full time

    Company OverviewScantech Digital, Inc. is a multinational technology company that offers cutting-edge 3D scanning and digital solutions to various industries.We have offices in Hangzhou, China, Stuttgart, Germany, and Irvine, United States, and our innovative solutions cover every 3D imaging process and technology.Our products and services cater to companies...

  • Senior Digital Marketing Strategist

    4 weeks ago

    Irvine, California, United States Allstate Insurance Agency - Joseph Shahrour Full time

    The Allstate Insurance Agency - Joseph Shahrour is a fast-growing, multi-location agency seeking an experienced Senior Media Buyer to lead our digital marketing initiatives. With over 5 years of growth since 2018, we've become one of Southern California's top-producing agencies through innovative marketing and exceptional service.The Role: We're looking for...