Digital Marketing Strategist

2 days ago


Irvine, California, United States Advantech Full time
About the Job

As a highly skilled Digital Marketing Specialist at Advantech, you will play a crucial role in developing and executing innovative marketing strategies to promote our products and services. With a focus on technical fields, you will be responsible for creating engaging content, managing digital campaigns, and analyzing results to drive business growth.

We are seeking an experienced professional with a strong background in digital marketing, preferably in a Business-to-Business (B2B) environment. Your expertise in email marketing, HTML/CSS, and Adobe Suite is essential, as well as your ability to work collaboratively with cross-functional teams. If you have experience with Pardot or similar marketing automation tools, it's a plus.

This is a full-time position based in Milpitas, CA, with a competitive salary of $80,000 - $110,000 per year, depending on experience. You will also enjoy a comprehensive benefits package, including medical, dental, vision, long-term disability, and life insurance. Don't miss this opportunity to join our team and contribute to the success of our company

Key Responsibilities
  • Develop and execute integrated marketing strategies to promote assigned product lines through paid and unpaid digital marketing channels.
  • Plan and execute effective marketing campaigns to increase brand awareness and generate leads.
  • Design and implement clear and effective HTML-based email promotions, web pages, and landing pages.
  • Optimize web and product pages with SEO to increase website traffic and conversions.
  • Generate and nurture leads through ownership of marketing budget and execution of paid marketing campaigns.
  • Research and maintain company profile on existing online industry portals and directories.


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