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Senior Lifecycle Marketing Manager B2B

1 month ago

Austin, Texas, United States Wise Full time
About the Role

We are seeking a highly skilled CRM Manager to join our Americas team at Wise. As a key member of our CRM team, you will be responsible for developing and executing a comprehensive CRM strategy for our North and Latin American business customers.

Your mission will be to drive long-term engagement and loyalty through continuous optimization of our customer lifecycle management strategies. You will analyze campaign performance, utilize data-driven insights to segment our customers effectively, and design and implement effective customer lifecycle management strategies.

You will also be responsible for managing internal technical and non-technical stakeholder communication, email calendar management, deliverability, and monthly reporting. Additionally, you will implement the localization process for Wise's international campaigns and maintain and implement a clear A/B testing plan.

Key Responsibilities
  • Develop and manage our North and Latin American B2B CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.
  • Utilize data-driven insights to segment our customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.
  • Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimization.
  • Analyze campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer's lifecycle journey.
  • Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors.
  • Manage internal technical and non-technical stakeholder communication (Product Managers, UX Researchers, Designers, Copywriters, Engineers, Analysts)
  • Responsible for email calendar management, deliverability and monthly reporting.
  • Implement the localization process for Wise's international campaigns
  • Maintain and implement a clear A/B testing plan.
What We Offer
  • Starting salary: $77,000
  • RSU's in a rapidly growing company after a year with us
  • Hybrid working model – A combination of work-from-home and from the office
  • Wisers can work remotely for 90 days a year. By 'remote' we don't just mean from home, but from wherever in the world you choose to
  • An annual self-development budget
  • Medical, dental, & vision insurance – including HSA and FSA options
  • Company-paid: Life Insurance, Short & Long-Term Disability, and an EAP program
  • 25 days PTO, 15 sick days, 11 bank holidays, 5 compassionate leave days, 3 paid 'Me' days and a paid volunteer day, annually
  • A paid 6-week sabbatical leave after four years
  • 18-weeks of paid parental leave, after a year with us
  • 401k with up to a 4% employer match
  • BuiltIn Award winner for Best Places to Work and Best Large Places to Work
About Wise

We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.

Every Wiser should feel that they can be themselves at work.

Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

Having diverse teams that reflect our diverse customer base helps us build a better product. We can be more creative and empathetic to our customer's needs and make sure we leave no-one behind on our journey to mission-zero.