Senior Product Marketing Manager
4 weeks ago
As the Product Marketing Manager at Ownwell, you will be responsible for creating and executing market strategies for new B2C and B2B products and features. This includes research, competitive analysis, positioning, messaging, and supporting launches. You will be a strong customer champion, creative marketer, problem solver, and clear communicator. Your goal will be to create differentiated narratives with messaging that continuously improves with user feedback, testing, and a deep understanding of our target audience.
Key Responsibilities
- Develop and execute market strategies for new products and features
- Create and direct marketing strategies that improve product adoption, engagement, and retention
- Support sales in crafting compelling content across various formats
- Collaborate with the Product team to influence product offerings and identify opportunities for innovation and differentiation
- Track and analyze the impact of work across teams
About You
We are looking for a growth-driven, high-energy, self-starter who collaborates well with others and acts in a manner that promotes teamwork and builds credibility and trust in the marketing department. You should be a strong communicator who clearly gets ideas across and executes on cross-function priorities with decisiveness and at a high level, keeping stakeholders informed along the way. You should also have a proven expertise in launching new products and features, leveraging a deep understanding of the market, product, and customers to maximize positioning and messaging.
What We Offer
- Entrepreneurial culture where you can own your career
- Access to First Round Network to build your community outside of Ownwell
- Flexible PTO and competitive health benefits
- Learning support through a $1,000 stipend per year
- Supporting parental journey with up to 16 weeks of fully paid parental and bonding leave
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